Gelonghui, November 15th | Shanghai Jahwa United (600315.SH) stated on the interactive platform that during the Singles' Day sales period in 2024, the company achieved steady growth through brand reshaping, with overall online GMV growth of about 17% year-on-year. Specifically: Herborist grew by about 10%; Maxam grew by about 27%; Liushen grew by about 16%; MGJ grew by about 4%; Shuangmei grew by about 228%. The performance on major online platforms (self-operated basis) was as follows: Tmall grew by over 10%; Douyin grew by over 80%; jd.com grew by over 8%; PDD Holdings grew by over 20%. (Note: The data above corresponds to the period from October 9th to November 11th, based on GMV net of returns and shopping vouchers) After changes in the company's management in May this year, the company established a new corporate vision: to create a beautiful and healthy life for consumers through classic professional brands and high-quality products, and become a first-class daily cosmetic company rooted in domestic market yet radiating overseas; while firmly advancing the global strategy transformation, focusing on four areas: core brands, brand building, online focus, efficiency focus, and efficiently carrying out organizational structure adjustments to upgrade the existing talent system. In terms of brand strategy, the company categorizes the priority of brand development by tiers, allocates resources, redefines the mission and vision of the brands. The first tier brands Liushen and Herborist will strive to become leading brands in their respective industries; the second tier brands Maxam and MGJ will aim to establish themselves as brands with a good balance of quality and price in the competitive race. Regarding online channel strategy, the company will focus on breakthroughs in interest-based e-commerce, development of emerging e-commerce, consolidation of platform e-commerce, and focus on building online operational capabilities centered around content.