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How Reddit's Cannabis Critics Are Helping Brands Spot Market Trends Before They Hit Dispensaries

Benzinga ·  07:06

From the early days of internet forums to today's thriving Reddit communities, cannabis discussions have transformed, offering unprecedented visibility into consumer preferences.

Caleb Chen, founder ofThe Highest Criticand a key moderator on Reddit's largest cannabis community, has harnessed this evolution, creating a platform that fills a crucial gap: providing unfiltered, ground-level reviews at a time when the industry is dominated by dispensary marketing.

"Reviewers on The Highest Critic aren't just casual users—they're connoisseurs buying the best cannabis, whether it's from the legal market or the underground scene," Chen shared with Benzinga...

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