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蓝月亮双11再登多平台榜首 创新产品至尊引领洗衣新时代

Blue Moon once again tops multiple platforms in the november 11 shopping festival-related rankings, leading the laundry new era with innovative products.

Gelonghui Finance ·  Nov 14 18:26

On November 14th, Gelunhui | In this year's november 11 shopping festival-related ranking list, the leading daily chemical brand Blue Moon once again won the favor of consumers with high-quality products. During the Douyin super brands day from October 8th to November 11th, 2024, Blue Moon topped the list of clothing cleaning/home cleaning brand, store, and commodity lists; achieving the double crown of cumulative sales in the home cleaning and clothing cleaning lists during the same period, and also achieved a good performance of GMV exceeding 0.4 billion yuan across all categories. On the JD.com racing list, Blue Moon ranked first in the 2024 november 11 clothing cleaning brand's own brand and POP daily rankings; and also maintained the top spot in the 2024 november 11 full cycle (October 14th to November 11th) cumulative rankings for clothing cleaning brand's own brand and POP. In addition, based on the accumulated transaction amount data of the brand in the home cleaning category list from October 11th to November 11th on Tmall supermarket, Blue Moon took the TOP1 spot in the non-paper category brand. Blue Moon's culmination of innovative strength - the Supreme "Concentrated + Laundry Liquid", after long-term forward-looking investment and layout, has achieved a bountiful harvest this year, and performed exceptionally well on singles' day sales. Since 2024, Blue Moon's flagship product Supreme has continued to sell well, with a cumulative GMV exceeding 0.98 billion yuan just on the Douyin platform from January 1st to November 11th. The overall Supreme market launch continues to be well received. During this year's singles' day sales (October 8th to November 10th), the overall Supreme single product and its package on the Douyin platform accumulated a GMV exceeding 0.17 billion yuan. Market experts point out that Blue Moon has been among the best in shopping festivals such as 618 and singles' day sales for multiple years, reflecting its precise understanding of market demand, and its continued positive results in targeted research and development innovation and product layout.

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