Neo Marketing ＜4196＞ announced consolidated financial results for the fiscal year ending 2024/9 on the 13th. Sales decreased 7.8% from the previous fiscal year to 2.098 billion yen, operating profit decreased 95.0% to 0.015 billion yen, ordinary profit decreased 95.5% to 0.014 billion yen, and net income attributable to parent company shareholders fell 25.7% to 0.147 billion yen.
The current fiscal year focused on human resource recruitment activities and development activities in line with the medium-term management plan. As an effort to strengthen organizational strength and strengthen sales power, active recruitment activities were carried out for specialized human resources such as researchers, digital advertisements, etc., centering on marketing consultancy positions. Although recruitment activities have progressed smoothly, there have been delays in customer acquisition because it took more time to train recruitment personnel than initially anticipated, but preparations to contribute to business results from next fiscal year onwards by focusing on activities aimed at expanding the medium- to long-term order acceptance system and service provision system were proceeded. As a new service, we have launched a “consumer-oriented influencer marketing service” that extracts influencers supported by consumers targeted by products and services based on the actual voices of consumers and spreads information. As a new business initiative, the self-interview tool “Research Demo!” operated by MD Co., Ltd. With the transfer of the business, we have built a system that can carry out qualitative research in a shorter time, with high quality and at a lower cost. Also, recently, overseas research services have been expanded by collaborating with Marketing Center Co., Ltd. and Rare Job Co., Ltd., and services that respond to the needs of Japanese companies for global expansion and inbound demand have been strengthened.
As for the full-year consolidated earnings forecast for the fiscal year ending 2025/9, we expect sales to increase 19.2% from the previous fiscal year to 2.5 billion yen, operating income to 0.1 billion yen, up 545.1%, ordinary profit to 0.1 billion yen, an increase of 610.6%, and net income attributable to parent company shareholders to decrease 52.5% to 0.07 billion yen.
