On November 14th, Zhihu (02390) joined forces with the Shenzhen Furniture Design Week, together with several Zhihu home and home appliance experts, to release the "New Career Person Decoration Guide" report, exploring how young professionals today use safe and healthy furniture boards, clever and reasonable home designs, and household appliances that balance strength and aesthetics to create a home that suits them.
Home is a projection of lifestyle, and decoration is the process of creating an ideal life. According to Zhuizhong Finance and Economics APP, on November 14th, Zhihu (02390) teamed up with Shenzhen Furniture Design Week to release the "New Career Person Decoration Guide" report with several Zhihu home and home appliance experts, exploring how young professionals today use safe and healthy furniture boards, clever and reasonable home designs, and household appliances that balance strength and aesthetics to create a home that suits them.
More and more new professionals are paying attention to safety and health hazards in decoration beyond formaldehyde. Reflecting Zhihu's data from September to October 2024, search index growth rates for "main sources of decoration pollution," "is removing formaldehyde a tax on intelligence," and "children's home design" were 121%, 85%, and 250% respectively, reflecting that "safety and health" is the top demand for new professionals.
In 2022, the new Zhihu answerer and residential environmental safety expert "SUNNY CHAN" stated that decoration is not just about formaldehyde pollution. National furniture and juvenile product defect recall technical expert "Jessie" believes that parents should not attribute structural safety defects in children's furniture to improper use by children. "Families with children are prone to four types of dangers: invisible chemical and radiation risks, easily overlooked gaps and spaces, dangerous holes, and furniture that can be climbed and played on."
The report of the "New Career Person Decoration Guide" shows that "new decoration inspirations" have become another major focus of attention for new professionals. Zhihu's data from September to October 2024 shows that search index growth rates for "de-living roomization," "recommended home office desks," and "shortcomings and shortcomings of marine boards" were 306%, 306%, and 57%, respectively. Zhihu answerer "Xiao Nanxin" said, "Times are changing, it used to be about similarity, now everyone pursues individuality more. Decoration is for the residents, what's important is one's own needs, not just choosing what everyone else has."
For new professionals, decoration is not just the responsibility of a designer, but requires involvement of the residents. The report of the "New Career Person Decoration Guide" shows that "home design, starting from people" is receiving more attention, including topics like "lighting design, returning to nature," "DIY home decorations to show Chinese aesthetics," and "treehouse-style children's rooms, inspiring children's creativity."
"Pre-purchase of home appliances" has also become a key focus of the "New Career Person Decoration Guide." According to Zhihu search data and discussions on the platform, built-in home appliances and products like drying machines will affect the spatial layout and design of new professional decorations. Therefore, the pre-purchase of home appliances by new professionals has become a trend. For example, within specific household areas, incorporating built-in kitchen appliances and opting for a drying machine instead of a balcony drying area has become a choice for more people.