Dingdong (DDL.US) has announced the launch of its overseas expansion plan, choosing Saudi Arabia as the first stop. Insiders from the company revealed that the main strategy for going abroad is to sell pre-cooked food, fresh produce, refrigerated foods, and other commodities in the local market. Dingdong is competitive in the pre-cooked food sector, with the GMV of pre-cooked food reaching over 0.9 billion yuan in 2021, with a penetration rate of 30%.

As the largest economy in the Middle East, Saudi Arabia provides a broad market space for Dingdong. This "going abroad" initiative is expected to expand market share and brand influence. At the same time, the Saudi government has actively promoted economic diversification in recent years, encouraging foreign enterprises to enter, thereby providing a favorable investment environment for Chinese companies such as Dingdong.

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