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利亚德(300296.SZ):希望能达到2-3年内海外业务占比提高到50%以上的目标

leyard optoelectronic (300296.SZ): Hope to achieve the goal of increasing the proportion of overseas business to more than 50% within 2-3 years.

Gelonghui Finance ·  Nov 13 15:27

Gelonghui, November 13th丨Lyard Optoelectronic (300296.SZ) stated during an investor relations activity that the sector of smart displays has an overseas share of about 40%. Previously, overseas expansion was primarily focused on Pinda, but Pinda's positioning is more high-end, resulting in insufficient investment in the mid-to-low-end market and a lack of systematic development in the Asia, Africa, and Latin America regions. Therefore, since 2021, a dedicated team has been sent to take over the Asia, Africa, and Latin America markets, increasing market promotion and product development efforts, which have shown good growth in recent years. For the mid-to-low-end North American market, starting in the second half of this year, a dual branding strategy has also been implemented to achieve full coverage of high, medium, and low-end markets through brand differentiation, with the goal of increasing market share in Europe and America. In fact, our foundation in the overseas market is relatively strong, with a high degree of localization. First, the ratio of local employees is high, which allows us to fully leverage the advantages of local sales and services. Additionally, there is a production facility in Slovakia, significantly reducing issues related to tariffs and certificates of origin that may arise in cross-border operations. Starting this year, the chairman has personally led the team's efforts in the overseas market, hoping to achieve the goal of increasing the proportion of overseas business to over 50% in 2-3 years.

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