baidu-SW(09888.HK)(BIDU.US) General Manager of Information Distribution Platform, Head of Baijiahao, Li Xiaowen, at 'Baidu World 2024', shared the latest achievements of baidu APP content ecology with the theme 'More New AI Experiences, Empowering New Content Inspiration'. Currently, the monthly active users of baidu APP have reached 0.704 billion, and more and more creators are connecting with users through content on Baijiahao, high-quality story content is gaining more traffic, creators and copyright holders are also gaining diversified revenue, and high-quality content such as short dramas is experiencing comprehensive outbreak. In October, the GMV of paid short dramas on baidu APP was 161 times that of February, and the consumption time and distribution scale of short dramas also showed multiple growth.

Li Xiaowen revealed that the current number of creators on Baijiahao has exceeded 11 million. Baidu APP is revitalizing creation and content consumption experiences with more AI features, with the total number of AI-using creators growing by 245% annually. In order to achieve both efficiency and profitability, Baijiahao provides AI creation assistance to creators, applying AI capabilities to the content production process of creators. The AI creation tool, AI Composer, launched by baidu APP, can automatically generate videos and text-to-image, etc.

Li Xiaowen also mentioned that to improve user information acquisition efficiency, baidu APP has introduced the first mainland gesture and AI intelligence integrated 'Pinch' new feature, focusing on optimizing user reading experience issues, greatly satisfying users' need for quickly browsing information, with an average of over 3 million 'Pinches' per day online for three months.