Advertisers on Reddit can now access InMarket's LCI to develop deeper understandings of advertising campaigns in the U.S.

AUSTIN, Texas, Nov. 12, 2024 /PRNewswire/ -- InMarket, a leader in real-time marketing and measurement, today announced a preferred partnership with Reddit Inc. (NYSE:RDDT). Utilizing InMarket's Lift Conversion Index (LCI), Reddit advertisers in the U.S. can optimize their campaigns inflight and measure the real-world impact of their advertising efforts, like Visit and Sales lift, to maximize campaign effectiveness.

Empowering brands to measure online and offline outcomes of their campaigns, including Audience, Engagement, Visit and Sales Lift as well as Incremental Visits, InMarket's LCI provides comprehensive, data-driven reports analyzing the holistic impact of Reddit campaigns. Combined with its closed-loop attribution reporting and real-time optimization capabilities, InMarket's LCI is focused on driving marketing effectiveness and return on ad spend for brands.