UEM Sunrise Berhad Chief Executive Officer, Sufian Abdullah and Maybank Group Chief Executive Officer of Community Financial Services, Syed Ahmad Taufik Albar, at the launch of UEM Sunrise's new online homebuying platform, HomeClick.
UEM Sunrise Bhd has introduced HomeClick, a fully digital homebuying platform designed to streamline the home purchasing process. Launched at Residensi ZIG, Kiara Bay, HomeClick enables buyers to reserve units online from any location at any time, making it the first of its kind in Malaysia.
Accessible exclusively via the UEM Sunrise website, HomeClick offers key features including online unit reservations, immersive virtual tours, and detailed property comparisons, all tailored to buyers' preferences. To enhance convenience, UEM Sunrise has partnered with Maybank, integrating its Home2u financing tool for a seamless loan application experience. Through this collaboration, qualified buyers can receive loan approvals within ten seconds and receive a Letter of Offer within an hour.
Representatives from both UEM Sunrise and Maybank Group trying out 'HomeClick' at the launch event today.
Chief Executive Officer of UEM Sunrise, Sufian Abdullah, emphasised the company's commitment to customer-centric digital solutions, stating, "With HomeClick, we're making homeownership digitally accessible, convenient, and efficient. This is a blend of technology with human-centred design, ensuring every customer's journey is as enjoyable as the destination."
Chief Marketing Officer, Emily Teh, highlighted HomeClick as a major innovation in the homebuying sector, bringing new levels of convenience to modern buyers. Director of Digital and Technology Innovation, Hasniza Mohamed, noted that HomeClick caters to the expectations of tech-savvy buyers, with a commitment to ongoing enhancement of UEM Sunrise's digital capabilities.
UEM Sunrise aims to remain at the forefront of the real estate industry with HomeClick, offering a convenient, customer-first approach to meet the demands of today's connected buyers.
