Zhitong Finance APP learned that recently, the International Data Corporation (IDC) released the quarterly tracking report of the China tablet market in the third quarter of 2024. The data shows that the shipment volume of the China tablet market in the third quarter of 2024 was 7.68 million units, a year-on-year increase of 9.3%, maintaining positive growth in shipments for three consecutive quarters.

Among them, the consumer market grew by 9.6% year-on-year. With the arrival of the replacement cycle and the deepening of manufacturers' layouts, consumer demand has gradually recovered, and the shipment volume in the first three quarters of this year has shown a continuous stable growth trend. The commercial market's shipment volume increased by 6.3% year-on-year. The contribution of channel stocking to growth cannot be ignored. The actual industry demand in this quarter did not land as optimistically, and the increase in channel inventory will also exert certain pressure on subsequent shipments.

Top five manufacturers in the China tablet market shipment volume rankings for the third quarter of 2024:

Huawei

Huawei continued to lead the market share, with shipment volume maintaining high-speed growth. This quarter, Huawei iterated on products in multiple price ranges, with the new MatePad Pro and MatePad Air further enhancing Huawei's software and hardware capabilities in the mid- to high-price range segments. The MatePad SE 11 successfully caters to the market users in the thousand-yuan segment. In the commercial market, Huawei's leading advantage has further expanded, but the sales pressure caused by the market environment and product iteration cannot be ignored.

Apple Car

Apple (AAPL.US) ranks second in market share. The back-to-school promotional activities starting in July boosted sales of the new iPad Air and iPad Pro to a certain extent. However, faced with intense competition from domestic brands and sales pressure due to their high product prices, combined with the impact of channel inventories from the previous quarter, Apple's shipment volume continued to decline year-on-year in the third quarter.

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Xiaomi (01810) ranks third in market share. With the increasingly smooth operation of the Xiaomi and Redmi product lines, shipment volume maintained rapid growth in the third quarter. In preparation for the new product launch in October, the Xiaomi tablet 6 series has entered the end-of-shipment stage, driving an increase in e-commerce channel share.

Honor

Honor ranks fourth in the market, with a slight year-on-year increase in shipment volume. In the third quarter, Honor released the new product MagicPad 2, further enhancing screen performance and office scenarios, expanding its market layout in the mid-high price segment. In terms of the commercial market, Honor maintained rapid growth in shipments with price advantages and new products from the Z series.

Lenovo.

Lenovo ranks fifth in market share. Its performance in the consumer market is impressive. With relatively low channel inventory by the end of the first half of the year, Lenovo had a good foundation for shipments in the third quarter. Additionally, the launch of the new generation Xiaoxin Pro further accelerated shipment growth. In the commercial market, Lenovo achieved steady growth in shipments this quarter with a strong accumulation in the education sector.

IDC China's Senior Analyst Liu Yun stated that in the third quarter of 2024, the tablet PC market in China continued to grow year-on-year, benefiting from a series of sales subsidies and effective supplements of mid-low-priced products, with an average market price drop of 3.2% compared to the previous period, effectively stimulating the release of consumer demand. In the fourth quarter, many manufacturers focused on upgrading product configurations, improving functional scenarios, optimizing system ecology, integrating AI technology, and launching new products to inject new vitality and growth potential into the market.