On November 5th, the 7th China International Import Expo (import expo) grandly opened in Shanghai. As an important platform for global international trade cooperation, it has attracted thousands of outstanding global enterprises to participate. As the host of the import expo, the city of Shanghai, known as the 'golden business card', Bright Dairy & Food has appeared at the expo for seven consecutive sessions in the roles of exhibitor, supplier, and service provider, showcasing the unique charm and brand image of China's dairy industry to the world with outstanding products and services.

Joining hands with New Zealand Latte, creating a forest party to share healthy and delicious food.

At this import expo, Bright Dairy & Food joined hands with its long-term partner, the overseas company New Zealand Latte, to launch a theme booth 'Green Island, Forest Home' with the core concept of 'home'. On November 7th, a brand day event was specially held, inviting global guests to experience a forest party, share healthy and delicious food, and experience a strong family-friendly atmosphere. On this brand day, through a series of innovative food displays and exciting performances, the audience was treated to a feast of innovative and vibrant dairy products. From the rhythmic kitchen dance teaching of 'Dancing Kitchen' to the traditional dance performance of 'Sounds of the Southern Island', each segment showcased unique perspectives on natural healthy living and brand commitments.

It is worth mentioning that the on-site event also specially invited the Peppermint Star Chef Team, which just won the team gold medal at the 26th IKA International Culinary Olympics, to showcase their skills. The star chef team meticulously crafted four customized delicacies using New Zealand Latte's new products, vividly demonstrating the characteristics of New Zealand Latte products and their wide adaptability to different cuisines. In addition, a mysterious dish introduced at the event, the 'Butter Candle Bread', amazed the audience with its creativity. The melted butter was poured into molds and cooled to freeze into candle shapes, winning continuous admiration from the on-site guests. This series of exciting activities provided guests with a comprehensive sensory experience and received widespread praise.

To better showcase the brand image, bright dairy & food fully utilizes live streaming platforms, showcasing the exciting events of the brand throughout, not only displaying the new products exhibited this time, but also revealing the on-site food preparation process, telling consumers about the bright dairy & food's import expo journey in real time. The live streaming format not only enhances the interaction between consumers and the brand, but also gives consumers a sense of immersive participation.

As a partner of bright dairy & food for seven consecutive years, Xinlai brought two new products this time: Xinlai Nutrabase adult nutritional powder and Nutrapaw pet-designed nutritional milk supplements. These new products enrich Xinlai's product line, demonstrating Xinlai's attention to and innovation in all-around healthy living. As a top dairy product manufacturer in New Zealand, Xinlai is committed to providing high-quality nutritional and dining service products to global consumers, spreading its brand concept of natural energy for everyone and promoting a healthier lifestyle.

The full industry chain made an appearance at the import expo, showcasing high-quality development momentum.

As a leading high-end dairy product pioneer in China, in addition to participating in the import expo, bright dairy & food was also invited to attend the 17th "Belt and Road" Ecological Agriculture and Food Safety Forum. With the theme of "Deepening 'Belt and Road' Agricultural and Food Cooperation, Openness, and Cooperation, Building a Community of Shared Future for Mankind," the forum gathered numerous domestic and foreign dignitaries, academicians, business leaders, international organizations, resident institutions, chambers of commerce, outstanding entrepreneurs and other heavyweight guests to engage in in-depth discussions around the theme. Bright dairy & food shared its innovative practices in digitalizing the full industry chain and world-class quality management system, and elaborated on specific quality management measures. Bright dairy & food stated that with the core competitive advantage built on digitalizing the full industry chain and world-class quality management system, it not only promotes the high-quality development of the enterprise itself, rejuvenating the century-old brand continuously, but also injects fresh "bright" energy into the vigorous development of the fresh milk industry, leading the industry towards a more prosperous future.

It is worth mentioning that an important link in the full industry chain of bright dairy & food, Bright Linsen Logistics, is the only logistics "full-time player" guaranteeing the import expo this year, continuing to undertake the catering food supply guarantee work during the Expo. In this Expo, Linsen Logistics is expected to have a total of around 300 trips and provide approximately 450,000 hot meal servings. In addition, bright dairy & food will continue to provide its bright products to both domestic and foreign media in the news center, allowing the world to taste the bright flavor.

State-owned enterprises' benchmark in the "digital economy" sector, made an appearance at the Import Expo Innovation Incubation Exhibition Area.

In addition to showcasing XINLIET new products at the Import Expo, as a benchmark of Shanghai's state-owned enterprise in the "digital economy" sector, Bright Dairy & Food issued a series of digital assets that also appeared at the Import Expo Innovation Incubation Exhibition Area.

Bright Dairy & Food has always kept pace with the times during its century-long development, actively exploring new paths for development in the era of informatization while deeply cultivating the traditional manufacturing field. As the first domestic enterprise to build its own digital asset issuance platform, Bright Dairy & Food has become a model for state-owned enterprises to explore the "digital economy." Since 2023, Bright Dairy & Food has issued a variety of highly collectible digital assets, setting multiple industry 'firsts' in the digital asset field. In actively integrating digital technology with the real economy, Bright Dairy & Food has repeatedly set industry benchmarks. At this year's Import Expo, Bright Dairy & Food was invited by the Ministry of Commerce to set up an independent digital asset exhibition platform in the Innovation Incubation Product Area, which is the first time in the dairy product and csi sws food & beverage index industries, once again demonstrating its leading position in the field of digital transformation.

As a century-old dairy enterprise, Bright Dairy & Food has always adhered to the development philosophy of "innovation leads the future." In recent years, Bright Dairy & Food has been committed to shaping the brand image with the most oriental national sentiment. It has made frequent efforts in sports, culture, and other artistic fields. By partnering with the "Chinese women's volleyball" IP, sponsoring the 2024 Shanghai Rolex Masters, and serving as the full-time strategic partner of the 23rd China Shanghai International Arts Festival, Bright Dairy & Food has not only enhanced the brand's market influence and exposure but also brought beautiful artistic experiences and healthy lifestyles to more people.

Openness is a distinctive symbol of contemporary China. The Import Expo allows the world to share China's open opportunities and dividends. As the host city's Shanghai's "golden business card," Bright Dairy & Food has been dedicated to achieving higher quality and higher-level development while continuously building a brand stronghold with quality and service. Seizing the opportunity of the 7th Import Expo, Bright Dairy & Food will continue to deepen the 'Fresh Lead' strategy, promote product innovation and technology research and development, uphold the leadership posture, lead the fresh milk industry to prosper and flourish, and show the world a more vibrant, brighter future.