According to the Caijing APP, Taotian Group pointed out that e-commerce AI has been deeply integrated into Taobao and Tmall merchants, bringing new growth dividends to merchants. Data shows that during Double 11 on Tmall, nearly 0.29 million merchants and over 1.6 million commodities experienced business growth, with active customer transaction days increasing by over 6 times year-on-year. Brands like Ecco, Le Coq Sportif, Muji, among others, utilized AIGC image generation capabilities, leading to a 97% increase in material click conversion rate; NIVEA utilized AIGC video generation capabilities, resulting in a 300% increase in material click conversion rate.

The group states that through e-commerce AI comprehensive support for merchant operations, it helps them improve efficiency. Taobao has launched the AI product 'Business Manager' for merchants, which has served a total of 4 million merchants during Double 11, helping small and medium-sized merchants create over 0.1 billion products and marketing materials, and assisting over 0.8 million merchants in conducting more than 2 million traffic analyses.

Taobao stated that it has upgraded merchant-side AI products multiple times in the past year. In early October, it officially launched 'Business Manager', integrating material generation, analysis services, operational agency, and other AI tools and functions for all Taobao and Tmall merchants to prepare for Double 11, enhancing high-efficiency productivity. Taking the example of Taobao's AIGC image generation tool, after merchants use the scene map tool, they no longer need to rent a template room for shooting, significantly reducing the production cost of product images; the AI image design function also greatly shortens the time for product image creation, helping improve work efficiency. For small and medium sellers, it also helps with analysis insights, product sales situations, and can assist in conceptualizing creative copy, reducing operational barriers and enhancing operational efficiency.