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德系豪华车在华遇冷 宝马Q3利润同比暴跌61%

German luxury cars encounter cold reception in China, BMW Q3 profits plummet by 61% year-on-year.

Zhitong Finance ·  Nov 6 15:40

BMW's third-quarter profit fell by 61%, below market expectations.

According to the financial news app, Germany's luxury automaker BMW saw a 61% decline in third-quarter profit, below market expectations, due to a drop in sales in China and brake issues, but the company stated it is hopeful to meet the adjusted full-year financial outlook.

According to data released on Wednesday, BMW's third-quarter operating profit was 1.7 billion euros (equivalent to 1.82 billion dollars), a 61% decrease from the 4.352 billion euros in the same period last year. Analysts had previously expected an operating profit of 1.8 billion euros.

The automaker's revenue dropped by 15.7% year-on-year to 32.4 billion euros, lower than analysts' expected 34.3 billion euros.

BMW stated that the operating margin for 2024 is still expected to reach 6% to 7%.

BMW's CEO Oliver Zipse stated in a declaration, "After facing significant challenges in the third quarter... in the fourth quarter, we will return to a path of profit growth to achieve our annual goals."

As early as September, BMW had already lowered its full-year performance expectations citing subdued demand in China and issues with a braking system provided by Continental, a German company.

Last month, BMW reported that sales in China in the third quarter dropped by one third.

Competitors Volkswagen and Mercedes-Benz are also facing the challenge of declining sales in China.

It is reported that Volkswagen's operating margin in the third quarter dropped to 3.6%, the lowest level in over four years. Sales decline in the Chinese market, increasingly fierce competition in the European market, and demand has not yet recovered to pre-pandemic levels, leading Volkswagen to issue profit warnings twice in the second half of this year.

In the third quarter, Mercedes-Benz's net income fell by 54% year-on-year to 1.72 billion euros, below the estimated 2.5 billion euros. Mercedes-Benz has twice lowered its full-year profit margin target for the third quarter ending in September, attributing the decrease in profit and margin to the increasingly weak demand for luxury cars in the Asian market.

The translation is provided by third-party software.


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