Alibaba (09988.HK) (BABA.US) announced that this year during the Tmall november 11 shopping festival-related period, Taobao's tens of billions of subsidies have been significantly increased, upgraded to a hundred billion super subsidy event. As of November 3, the order volume of Taobao's hundred billion super subsidy has exceeded 0.1 billion, a significant increase compared to the same period last year, and has driven the turnover of industries such as household appliances, home decoration, sports outdoor, to increase by over 350% year-on-year. Orders for clothing and 3C digital products have also increased by 200% and 100% respectively.