In the competitive electric car market, tesla has always been a brand that attracts a lot of attention.

However, recently the delivery volume of tesla's shanghai factory is a bit awkward. In October this year, tesla China's delivery volume declined. As a result of this news, tesla's closing price fell by 2.47%, to $242.84.

Tesla China's delivery volume declined in October.

According to the China Passenger Car Association, Tesla's Shanghai Gigafactory delivered 68,280 vehicles in October, a sharp 23% decline compared to September.

Among them, Tesla's domestic sales exceeded 40,000 vehicles, a year-on-year increase of 41%; Model Y's domestic sales in October exceeded 36,000 vehicles, with a cumulative domestic sales of over 373,000 vehicles this year, firmly holding the title of China's best-selling model.

Source: China Passenger Car Association

Facing such strong competition, Tesla will extend the zero interest financing plan for some Model 3 and Model Y until the end of November in late October to attract more consumers.

However, such data changes undoubtedly cast a shadow over Tesla's development in the Chinese market.

If Tesla wants to achieve the expected 'slight growth' in sales this year, it must sell at least 0.515 million electric vehicles in the last three months of the year, which will be a major challenge in the global market.

As the global export center of Tesla, the Shanghai Gigafactory exported the first 1 million complete vehicles in September, and October marked the milestone of the third 1 million complete vehicles coming off the production line. Tesla's third-quarter 2024 financial report showed that the unit sales cost of the Shanghai Gigafactory continued to be optimized, reaching historically low levels.

Meanwhile, in the third quarter of this year, Tesla's global electric vehicle deliveries were approximately 0.463 million units, an increase of 6.4% year-on-year, setting a new record for quarterly deliveries in 2024. However, due to factors such as Tesla's higher average selling price and cost reduction, Tesla's profit remains relatively high.

In the third quarter of this year, Tesla's unit sales cost dropped to 0.0351 million dollars (approximately 0.25 million yuan), the lowest price in history.

Tesla CEO Musk stated in the earnings call that despite the continuing grim macroeconomic situation, with the arrival of lower-cost cars and autonomous driving, Tesla's car sales next year are expected to grow by 20% to 30%.

The new car selling price may be lower than 0.03 million US dollars.

It is worth noting that tesla has revealed that the company is preparing to launch more competitive models, and will start launching more affordable models in the first half of 2025 (referred to by investors as the low-priced Model 2).

It is reported that the new car will start production in Mexico, Berlin, and shanghai factories, and its price is expected to further decline after being put into production in the domestic market later.

Musk also emphasized in the conference call that reducing the price of electric cars to below 0.03 million US dollars is a key milestone, as this price point will greatly promote the popularization of electric vehicles.

Currently, the difficulty of producing low-cost cars is extremely high, squeezing out a profit margin of 20% from car costs poses a challenge even greater than the initial process of building factories and designing cars.

However, what can be confirmed is that compared to the Model 3, the length of Model 2 will be shortened by about 15%, the weight will be reduced by about 30%, the battery capacity will be reduced by about 25%, and it will use safer and cheaper new batteries.