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Did Elon Musk Change His Mind On Celebrity Endorsements? Tesla Signs Deal With Viral Olympian In This Country

Benzinga ·  04:21

For years,Tesla Inc(NASDAQ:TSLA) CEOElon Muskhas been adamant about not using celebrity promotions or paid advertisements to advertise the company's products.

While the company has come around to traditional advertising, Tesla could also be having a change of heart on the use of brand ambassadors and paid celebrity promotions.

What Happened:Tesla signed South Korean pistol shooterKim Ye-jias a brand ambassador, according to a report from Teslarati.

Ye-ji won a silver medal at the 2024 Summer Olympics and went viral for her stone-cold expression.

In a press release, Ye-ji said...

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