According to internal media reports, the international version of Kwai, which is listed in Hong Kong (01024.HK), officially announced the launch of the e-commerce platform Kwai Shop in Brazil to further expand its business territory.

It is reported that Kwai has 60 million active users in Brazil, and has been testing in Brazil since the end of last year. Now officially launching Kwai Shop to the market. Kwai Shop has seen a 13-fold increase in daily purchase orders this year, with electronic products, housewares, and cosmetics becoming the best-selling categories. 70% of small businesses in Brazil have used social networks like Kwai to increase their visibility.

In Kwai Shop, users can add products that appear in timeline videos (entertainment or sales-oriented), live streams, or specific areas of the store to the shopping cart. Everything can be completed within the Kwai app, including purchasing, payment, and order tracking.

TikTok pointed out that its investment in Brazil has exceeded 7 billion reais since 2019, and plans to continue expanding its e-commerce business next year. Ricky Xu, Vice President of TikTok International Business and Global Platform and E-commerce Lead, revealed that he hopes to rapidly increase the number of sellers next year. The company will utilize all the professional knowledge it has in China to quickly develop TikTok stores in Brazil. (DoNews)