On November 4th, Orient Securities pointed out in its research report that Focus Media Information Technology (002027.SZ) saw a slight slowdown in revenue growth in Q3, with consumer goods advertising maintaining resilience. The company's Q3 revenue increased by 4.30% year-on-year, with growth slowing compared to previous quarters, but still outperforming the large cap. As a leader in elevator media, the company continues to be favored by advertisers in a challenging macro environment, with consumer goods advertising maintaining resilience. Bullish on the company's differentiated brand image in elevator media, it is expected to usher in a new peak of advertising placements in Q4 with events such as the november 11 shopping festival and year-end promotions. In addition, Focus Media's cooperation with Meituan in lower-tier cities is expected to bridge the online and offline marketing channels, better serving local businesses such as life services represented by small and medium-sized advertisers, and increasing penetration rates in lower-tier cities respectively. Maintaining the previous target price of 7.60 yuan per share at 21 times PE for 2024, and maintaining a "buy" rating.