According to the Wise Finance APP, Megafit (02556) rose more than 5%, reaching a high of 126 Hong Kong dollars, hitting a new high since its listing. As of the time of publication, it is up by 5.28%, at 125.7 Hong Kong dollars, with a turnover of 29.789 million Hong Kong dollars.

It is reported that Megafit is the largest marketing and sales software as a service (saas) solution provider in China, with a market share of 3.0% in 2023. In the first half of this year, the company achieved revenue of 0.739 billion yuan, a year-on-year growth of 26.7%, with SaaS revenue of 0.4 billion yuan, a year-on-year growth of 30.4%, mainly benefiting from the company's continuous focus on core business areas. Minsheng Securities believes that with the continuous release of top-level policies, the macro economy is expected to continue to recover, and SaaS companies are expected to see a turnaround in performance and a rebound in valuation levels through the Davis Double Play.

Founder Securities previously pointed out that even during an economic weak recovery cycle, although most enterprises are controlling digital budget, marketing and sales have open source attributes, and enterprises' investment in open source efficiency enhancement remains strong. Therefore, marketing and sales SaaS business have counter-cyclical characteristics and are expected to achieve growth in the current complex economic environment. In addition, benefiting from the trend of domestic substitution and the competitive advantage of intellectual property qualifications, the company has huge development space in the replacement market, and its future growth potential is worth paying attention to.