Caixin News, November 4th (Reporter Zhang Yipeng): As November begins, while automakers continue to push for sales and compete with posters, they all see the last two months as the final opportunity for the year-end sprint.

After saying goodbye to the "silver ten", multiple brands have updated their November car purchase benefits. Asiavets Autos' latest announcement of car purchase benefits: from now until November 30th, Asiavets Autos' entire range of models will share a total purchase subsidy worth 1.1 billion; Nio Inc's plan is "0 down payment for purchase, two years interest-free policy"...

"Electric pedals, charging stations, points... This month, there are various activities and benefits online. Before the end of the year, there is a government subsidy of 15,000 yuan for replacement, making it a very suitable time to buy a car." A salesperson at a Huawei store told Caixin reporters that Hongmeng Zhihang's November policies have been adjusted compared to October. Taking the Zaijie R7 Pro as an example, while retaining the high value of 12,000 yuan optional benefits, the 100 million yuan Zero Gravity Seat discount, and the 5,000 yuan ADS smart driving function upgrade benefits, the "3,000 yuan cash deduction benefit" has been adjusted to "5,000 yuan Huawei Home Charging Pile Installation Service Package".

Newly emerging brands like Xiaomi Auto, Tesla, and Leapmotor have chosen to "extend" their October car purchase policies to November. Among them, Xiaomi Auto's November car purchase benefits continue to include a gift of 8,000 yuan Nappa leather seats, and free lifelong Xiaomi smart driving enhancement functionality. Tesla China has announced that the "5-year 0 interest car purchase" promotion for Model 3/Y has been extended to November 30th, and at the same time, a Beijing Super Charging Card will be launched for November and December, allowing Beijing owners to travel 1000 kilometers for only 299 yuan.

Compared to newly emerging brands, many joint venture brands facing continuous pressure on sales volumes are more aggressive in the level of discounts provided in their November car purchase policies.

SAIC-GM, which has made "limited-time fixed prices" a brand marketing label, has announced that the limited-time fixed prices for the Buick 2025 Platinum Edition, ELECTRA E5, the all-new Enclave Plus, Trailblazer, Coolray, Kadjar, will start from 159,900 yuan, 169,900 yuan, 169,900 yuan, 105,900 yuan, 59,900 yuan, and 169,900 yuan respectively, with the limited-time discount for the Verano Pro reaching 78,000 yuan (including local subsidy and area subsidy). At the same time, over 50 stores will participate in the "2024 Shanghai Auto Consumption Carnival".

SAIC Audi has also introduced a "0.07 million level" preferential policy, with a limited-time 75,000 yuan gift package including up to 30,000 yuan in exchange subsidies, up to 43,000 yuan in credit subsidies, and a 2,000 yuan cash gift, valid from November 1st to November 11th; Dongfeng Honda stated that from now until November 30th, purchases of the Linker L, Insight, CR-V, and Civic models will enjoy outstanding benefits and national replacement subsidies, with each vehicle receiving up to 57,000 yuan in total comprehensive discounts.

Looking ahead to the performance of the auto market in November, the China Automobile Dealers Association believes that car companies and dealers will maintain a sprinting status in November, with no reduction in promotional efforts, and the car purchasing demand will continue to be released. It is expected that the terminal sales volume in November will maintain a growth trend compared to October. The stimulating effect of the local government's policy of replacing old cars with new ones is gradually showing in the market.

"In November, the consumer index is significantly higher than the previous month (October), which means that the car market sales volume in November will continue to rise, following the trend of a high sales season in September, a golden October, and a platinum November." Lang Xuehong, Deputy Secretary-General of the China Automobile Dealers Association, analyzed that the year-end market in December of this year will be relatively prominent, with expected year-on-year and month-on-month growth, and this trend is expected to continue in the coming months.