With the diversification of women's lifestyles, the trend of seeking efficient and effective skincare in busy daily lives is increasing. The specific skin problems that busy women want to care for are dryness, followed by dark spots and freckles, and skin irritation. In response to these concerns, Fujifilm Corporation renewed High Moisturizing Sustaining Gel ASTALIFT Opme with anti-inflammatory and skin-whitening effects as quasi-drugs to meet the needs of busy women's skincare needs.

In recent years, the market size of mild incontinence care products has expanded due to the increasing number of people starting appropriate treatment for slight urine leakage symptoms. However, 68% of people have felt anxious about nighttime urine leakage due to factors such as insufficient selection of nighttime-specific products. Additionally, 45% of people have experienced worries about leaking into underwear at night or upon waking up in the morning due to factors such as 'changes in body position during sleep' and 'sudden urge to urinate when getting up'. These issues have led to a decrease in sleep quality and have also impacted daily activities.

Therefore, we are launching 'Lifree Sawayaka Pad Night Security' to reduce nighttime-specific leakage concerns and provide peace of mind throughout the night.

*1 Uni-Charm survey

Product features:

(1) Prevent 'side leakage' and 'sudden leakage' with the 'stop and hold three-dimensional gather' feature.

- The 'stop and hold three-dimensional gather' fits snugly around the legs, preventing 'side leakage' when changing posture upon standing up, and 'sudden leakage' when you can't make it to the toilet in time.

Prevent the 'moro' when getting up from the bed or futon with the 'moro prevention pocket'.

- The 'moro prevention pockets' installed on the front left and right sides prevent the easy occurrence of 'morning moro' when getting up.

(3) Quickly absorb a large amount of nighttime urine with the 'plump center absorption body'.

- The unique 'plump center absorption body' quickly absorbs urine, and the absorption polymer reliably catches it, so it is safe even with a large amount of nighttime urine.

Number of units and price

To be released nationwide on November 5, 2024.

'Lifree' Brand Site

https://jp.lifree.com/ja/home.html

Contribute to the 17 SDGs goals through the release of "Lifree Refreshing Pad Night Security".

We believe that the release of this product contributes to the following 17 goals of the 'Sustainable Development Goals' (SDGs) adopted by the United Nations in 2015:

3. Providing health and well-being to all individuals. 12. Responsible production and consumption.

We will continue to aim to contribute to the achievement of SDGs by solving environmental issues and social issues through business activities such as providing products and services.

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For general media inquiries, contact the ESG Headquarters Public Relations Office at Unicharm Co., Ltd. TEL: 03-6722-1019.

Email: brand-pr@unicharm.com
For consumers, please contact Unicharm Co., Ltd. Customer Support Center TEL: 0120-041-062

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