According to internal media reports, it is rumored in the market that jd.com 7Fresh has completed integration with front warehouses, launching the "Piercing Price, Truly Cheap, Not Afraid of Comparison" campaign, suspected to target competitors such as Hema, Meituan Youxian on Double Eleven, initiating an instant retail price war.

In response, jd.com 7Fresh pointed out that in order to continuously enhance the consumer shopping experience, jd.com 7Fresh supermarkets and front warehouses have indeed completed integration, fully upgrading commodities and services. The company has always adhered to the "low stock price" strategy, insisting on providing consumers with "both cheap and good" commodities and services, without deliberately targeting anyone in a price war.