According to the Zhongtong Finance app, Lyon has released a research report stating that the target price of Prada (01913) has been raised from HK$67 to HK$68, maintaining an "outperform" rating, believing that in the mid-term the company can further increase its market share in the wallet market, expecting annual compound growth rates for sales and profits of 7% and 10% from 2024 to 2026.

The bank expects the market's positive reaction to Prada's third-quarter sales performance, with sales growth excluding forex effects of 18%, exceeding both the bank's and market's expectations of 13% and 15% growth respectively. Among the major luxury brands covered by Lyon, Prada is the only one significantly exceeding expectations, with significant growth in the Asia-Pacific region outperforming its peers.