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Rakuten Group Inc. operates a free linear video distribution service called "R Channel", which has established a specialty channel named "TOKYO MX Channel" that simulcasts to a nationwide distribution platform for the first time as an independent station (Note 1).

"R Channel" is a linear video distribution service where a wide range of genres such as anime, movies, dramas, news, sports, entertainment, hobbies, kids programs, etc., can be watched 24 hours a day, 365 days a year for free. It is Japan's largest linear video distribution service, broadcasting across 49 channels (Note 2), and rewards viewers with 1 point of Rakuten Points per hour watched, as well as points based on monthly total viewing time rankings (Note 3).

The newly launched "TOKYO MX Channel" by Tokyo Metropolitan Television Co., Ltd. (hereinafter referred to as "TOKYO MX"), now broadcasts programs such as "5-jin ni Muchuu!", the new shows "Oharina!" and "Hori Jun Live Junction", as well as an anime featuring Rakuten's official character "Okaimono Panda" starting television broadcasts on November 6 (Wed) at 21:54. They will continue to add more programs like anime and variety shows in the future.

This channel will simulcast with original programming for the 'R Channel,' which is provided 24 hours a day. Viewers can watch live broadcasts of 'Dreaming at 5!' and weekday morning and evening news and information programs (Note 5). It is the first time that an independent station will simulcast on a nationwide distribution platform.

To coincide with the start of this distribution, we will be running the 'TOKYO MX Channel Open Memorial' campaign from today until November 29 (Friday). In addition, we have started offering a new advertising menu where companies can place ads on both TOKYO MX's spot CM slots and 'R Channel's' CM slots, which were jointly developed by both companies.

'R Channel' will continue to enhance the provision of attractive and new entertainment experiences and improve service convenience, aiming to provide highly satisfactory services to a wide range of users.

(Note 1) As per TOKYO MX's research.
(Note 2) As of November 1, 2024.
(Note 3) An Rakuten ID is required to receive the gift.
(Note 4) Not all programs broadcast on TOKYO MX are distributed on 'R Channel.' Also, the anime 'Shopping Panda!' will only be broadcast once; there are no plans for reruns.
(Note 5) Some programs will be available for repeat distribution.

■Overview of TOKYO MX Channel
Opening Date: November 1, 2024 (Friday)
Overview: TOKYO MX provides programs such as "5ji ni Muchū" and the new program "Oharina!" as well as "Hori Jun Live Junction" and an anime featuring Rakuten's official character, "Okaimono Panda" titled "Okaimono Panda!"

【List of Broadcast Programs (Partial)】*Please note that the following content may be subject to change. Thank you for your understanding in advance.

■Overview of "TOKYO MX Channel Grand Opening" Campaign
- Campaign Details: During the campaign period, participants who register and watch "TOKYO MX Channel" for 10 minutes or more after logging in with their Rakuten ID within the app will be eligible for a draw with a maximum total of 10,000 Rakuten Points awarded to 1,000 winners.
- Campaign Period: From November 1, 2024 (Friday) 0:00 to November 29, 2024 (Friday) 23:59
- Points will be awarded around mid-January 2025
- Campaign page URL:

* The points presented in this campaign are limited-time points.

■ Overview of 'R Channel':

It is a video distribution service where you can watch 49 channels of various genres such as anime, movies, dramas, news, sports, entertainment, hobbies, and kids along with TV broadcasts 24 hours a day, 365 days a year, following the program schedule. It can be viewed for free on smart phone apps, web browsers, and selected TV models. Additionally, you can earn 'Rakuten Points' based on viewing time, and it also supports on-demand streaming. For advertisers, the service offers 'R Channel Ads' to deliver ads to target users in 'R Channel'.

URL of the web browser version:
iOS app version:
(Recommended operating environment: iOS 14.5 or later)
Android App:
(Recommended operating environment: Android 10 or later)
R Channel Ads URL:
Contact information for advertising menus developed jointly with TOKYO MX:
jvmb-contact@mail.rakuten.com

*iOS is a trademark or registered trademark of Cisco in the United States and other countries, used under license.
※Android is a trademark of Google LLC.

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