Precisely capturing the new opportunities in the continuously growing mid-to-high-end market.

Shanghai, October 31, 2024 / PRNewswire / - Hilton Group recently announced that to precisely capture the continuous growth of the mid-to-high-end market demand in the Asia-Pacific region, the group is accelerating the layout of its selected service brand hotels in the region and plans to double the number of selected service brand hotels in the future, with a total expected to exceed 1,200. Currently, Hilton Group has nearly 600 selected service brand hotels in the Asia-Pacific region, with over 600 hotels in the pipeline.

Clarence Tan, Senior Vice President of Business Development, Asia-Pacific, Hilton Group, said: "In Asia, over 0.1 billion people join the middle-income bracket every year. Cross-border tourism in the region accounts for 60% of international tourist arrivals. At the same time, guests are shifting their focus from value-for-money to value-for-quality. Therefore, we see tremendous potential for the mid-to-high-end hotel market. Hilton Group is accelerating the layout of selected service brands, continuously optimizing products and design concepts, aiming to create solid investment returns for owners and provide guests with high-quality and cost-effective stay experiences."

Hilton Group's '2025 Trend Report' indicates that the younger generation in the Asia-Pacific region is enthusiastic about travel, particularly evident in China where the new generation of travelers travel two to three times on average each year, with a high 98% having embarked on a journey at least once in the past year. They seek to balance relaxation and exploration of emerging destinations, striving to maximize the benefits of time and financial investment.

Refined operation, deep layout in the chinese market.

Hilton group, with its rich selection of service brand matrix, differentiated coverage from mid-to-high-end to high-end selected service hotel sectors, meets consumers' personalized needs. In the chinese market, Hilton Garden Inn, Hilton Hampton, and Hilton Homewood Suites have been deeply rooted for many years, and under the flexible development model combining entrusted management, franchising, and management license modes, they have achieved rapid development.

Hilton Garden Inn

After ten years in China, the total number of Hilton Garden Inn's openings has exceeded 90, with signed contracts repeatedly breaking new records. Currently, the brand's operating hotels in China plus hotels under development exceed 270. As one of the fastest growing brands under the Hilton Group, Hilton Garden Inn is rooted in the chinese market, continuously innovating. This year, the brand launched a new upgraded product called "Hilton Garden Inn • Blooms Edition" in the greater china region, reflecting the brand's profound insight into emerging customer groups, aiming to bring continuous renewal and warmth to guests. At the same time, Hilton Group has established an exclusive team for Hilton Garden Inn brand, providing comprehensive support for brand development, design, operation, revenue management, and business development.

Since the opening of the first Hilton Garden Inn in China in Shenzhen in 2014, Hilton Garden Inn has followed the development strategy of "centering on urban centers and comprehensively deploying along the high-speed rail lines", covering many popular tourist destinations nationwide and exploring broader emerging markets, such as Yangshuo in Guilin, Kweichow Moutai, Jingdezhen in Jiangxi, etc.

In the future, Hilton Group will continue to expand the Hilton Garden Inn brand in Greater China, India, Australia, and Thailand in the Asia-Pacific region through the franchise development model, further expanding brand influence and leading the trend of high-end boutique service hotels market.

Hilton Hampton Hotel

As one of the largest hotel brands globally, Hilton Hampton has become synonymous with high-quality lodging thanks to its consistent service, distinctive product design, and complimentary nutritious hot breakfast. This year marks the tenth anniversary of the introduction of the Hilton Hampton brand to China. With its unique products and services, Hilton Hampton was the first to establish a prototype of mid-high-end hotel standards in China and successfully pioneered a new track in the mid-high-end hotel market in China. It has become one of the largest mid-high-end international hotel brands in China. As of now, Hilton Hampton has opened over 400 hotels in China, covering all provinces and municipalities in mainland China, and continues to expand in major gateway cities such as Beijing, Shenzhen, Tianjin, and Hangzhou, fully demonstrating the brand's competitiveness in the mid-high-end hotel market.

Hilton Home2 Suites

In the fourth anniversary of entering China, Hilton Homewood Suites brand, with unique product design and focus on contemporary travelers' lodging travel preferences, has implemented the brand concept of 'Your Homestead', continuously leading the trend of Chinese lodging travel. In the face of the continuously changing accommodation experience demands of consumers, Hilton Homewood Suites, by precisely grasping market trends, meets the diverse needs of different types of consumers, gaining favor from consumers. Following the development strategy of 'flagship leading, radiating surrounding areas,' Hilton Homewood Suites continues to expand its domestic footprint. Currently, the number of hotels in operation exceeds 70, with over 200 hotels in the pipeline or under contract, covering major cities and popular tourist destinations, fully demonstrating the vitality and stable nationwide layout of the localized interpretation of Hilton Homewood Suites brand, and gaining high recognition from investors for the brand's investment value and development potential.

About Hilton Group

Hilton Group (NYSE: HLT) is an internationally renowned hotel management company, owning 24 outstanding hotel brands, with over 8,300 hotels and more than 1.25 million rooms in 138 countries and regions globally. Hilton Group has always been committed to realizing the founding vision of "making the world full of sunshine and warmth, making guests feel 'hospitality'", providing services to over 3 billion guests in its century-long development. Hilton Group has been ranked first in the "Best Global Workplace" by Fortune magazine and the Great Place to Work Institute, and has consistently ranked at the forefront in the Dow Jones Sustainability Index for seven consecutive years. Hilton Group has introduced advanced services such as Digital Key Share, automatic room upgrades for Gold and Diamond members, and the "Direct Booking Connected Rooms" to continuously improve guest experience. Through the award-winning customer loyalty program "Hilton Honor Society", more than 0.2 billion Hilton Honor Society members can enjoy excellent value-for-points accommodation redemptions. Guests can conveniently make accommodation reservations through the exclusive Hilton Honor Society APP. For more details, please visit stories.hilton.com, and contact Hilton Group through the Hilton Group Information Center, Hilton WeChat Official Account, Hilton Official Weibo, and the Hilton Honor Society Chinese APP.Hilton Honors exclusive APPFor more details, please visit stories.hilton.comand connect with Hilton Group through the Hilton Information Center, Hilton Weibo, and Hilton Honor Society Chinese APP.

About Hilton Garden Inn

An award-winning upscale boutique hotel brandHilton Garden InnProviding high-end yet comfortable accommodation environments and all the fashionable modern facilities to business and leisure guests, bringing them a superior upgraded experience. Hilton Garden Inn is committed to making every guest's stay more joyful and sincere. With over 1,000 hotels in 62 countries and regions worldwide, the brand ensures that guests enjoy a joyful and sincere, relaxed journey amidst their busyness. Please visit hgi.com mayHilton Honors exclusive APPBook a stay at Hilton Garden Inn.Hilton Honors Guest ClubMembers can book rooms directly through official Hilton channels and enjoy immediate benefits. To learn more about the Hilton Garden Inn brand, please log on to stories.hilton.com/hgi，并可通过"希尔顿集团资讯中心"及"希尔顿Hilton"微信公众号、"希尔顿Hilton"官方微博了解更多品牌信息。

About Hilton Hampton Hotel

According to Entrepreneur website statistics,Hilton Hampton - including Hilton Hampton Hotels and Hilton Hampton Hotel Suites - has been an important lodging business franchise brand in the past 15 years. Hilton Hampton has over 3,000 hotels in 41 countries and regions around the world. Hilton Hampton hotels focus on providing services to travelers who value quality and value for money, with high-quality, well-designed accommodations and facilities such as spacious modern rooms and complimentary nutritious hot breakfast, maintaining a competitive position among similar hotels. The team members at Hilton Hampton Hotels prioritize ensuring guest satisfaction as their primary goal, supported by the "Hampton Satisfaction Guarantee", dedicated to providing friendly and reliable service. Please visithampton.com mayHilton Honors exclusive APPBook a stay at Hilton Hampton Hotel.Hilton Honors Guest ClubMembers can directly book rooms and enjoy instant perks through Hilton Group's official channels. For more information about Hilton Hampton Hotel brand, please log in stories.hilton.com/hampton, and learn more brand information through the "Hilton Hampton" WeChat official account, and the "Hilton Hampton China" official Weibo account.

About Hilton Garden Inn

Hilton Home2 SuitesOne of the rapidly growing hotel brands under Hilton. As an award-winning mid- to high-end hotel brand, Hilton Home2 Suites meets the needs of cost-conscious guests with a fashionable modern experience and a home-like comfortable facility. Hilton Home2 Suites offers innovative and personalized guest rooms, laundry rooms and fitness areas, free select breakfast, outdoor leisure spaces, expandable shared areas, and pet-friendly environments. Hilton Home2 Suites has over 700 operating hotels and over 750 planned hotels worldwide. Hilton Honors members who book rooms directly through Hilton's official channels can enjoy instant benefits, including accommodation redemption in a flexible manner combining points and cash, member-exclusive discounts, free high-speed Wi-Fi, and digital service facilities, such as electronic check-in, room selection, and electronic room key use through the Hilton Honors exclusive APP.Hilton Honors exclusive APPComplete electronic check-in, select a room, and use an electronic room key for check-in. For more information, please log in.or stories.hilton.com/home2suitesMembers can enjoy instant benefits, including a flexible way to redeem accommodation combining points and cash, member-exclusive discounts, free high-speed Wi-Fi, and digital service facilities, such as through the advanced Hilton Honors exclusive APP.Hilton Honors exclusive APPComplete electronic check-in, select a room, and use an electronic room key for check-in. For more information, please log in. maystories.hilton.com/home2suites。