另外，香港現場音樂市場已經反彈，預計2024年收入將達到2.01億美元，遠高於疫情前2019年的1.21億美元。Coldplay宣布將於2025年在新落成的啟德體育園舉辦演唱會，預計將進一步提振市場。The "Global Entertainment and Media Industry Outlook 2024-2028" by PwC indicates that the revenue of the entertainment and media industry in Hong Kong grew by 4.5% last year, with the market size expected to slow to 2.3% in 2024, reaching 12.87 billion USD. The compound annual growth rate from 2024 to 2028 is estimated at 2.06%, with revenue projected to reach 14 billion USD in 2028.
In the OTT market, Hong Kong has experienced rapid growth over the past two years, reaching 0.371 billion USD in 2023. The market is expected to continue expanding with a compound annual growth rate of 5.7%, reaching 0.491 billion USD by 2028. Subscription streaming services accounted for nearly 84% of Hong Kong's total OTT revenue in 2023, with the potential to increase to over 85% by 2028.
Hong Kong's business-to-business market (including trade shows, trade magazines, and business information) became the fastest-growing market globally in 2023, surging by 21.4% annually to reach 0.814 billion USD. The compound annual growth rate from 2023 to 2028 is projected to be 3.55%, primarily driven by trade shows, surpassing the global average of 1.86%. The trade show market in Hong Kong grew rapidly by 45.9% in 2023, reaching 0.447 billion USD, with a projected compound annual growth rate of 5.5% to reach 0.585 billion USD by 2028.
Furthermore, the live music market in Hong Kong has rebounded, with revenue expected to reach 0.201 billion USD in 2024, significantly higher than the pre-pandemic revenue of 0.121 billion USD in 2019. Coldplay has announced a concert at the newly built Kai Tak Sports Park in 2025, which is expected to further boost the market.
Traditional media's advertising revenue continues to decline, with revenue from print publishing expected to decrease at a compound annual growth rate of 1.54%, dropping to 0.101 billion USD by 2028. In contrast, traditional television revenue will decline at a compound annual growth rate of 0.4%, falling to 0.563 billion USD by 2028. Conversely, Hong Kong television advertising revenue is forecasted to grow at a compound annual growth rate of 0.84% to reach 0.359 billion USD by 2028. This trend reflects the continued reliance of businesses on television to reach a large audience, as well as the increasing advertising investments from local brands and enterprises.
