"LatePost" cited insiders as reporting that this year, Alibaba-SW (09988.HK) will no longer hold the Tmall November 11 Surprise Night 'Cat Night', returning resources to direct promotions. During the presale period, traffic and subsidies will be allocated to the live broadcast rooms of influencer anchors, with the activity budget directly subsidizing merchants and commodities.

Reports quote a member of the Cat Night project team, stating that the entire major promotion culture has changed, with consumption shifting from concentrated on Singles' Day to every day. It is reported that Alibaba will stop holding Cat Night this year to save expenses, with all saved funds being invested in merchant and consumer subsidies, including 30 billion yuan in consumer vouchers and red envelopes, 3 billion yuan in merchant support subsidies, and over 10 billion yuan in traffic investment.