Peking, October 30, 2024 / USA Communication/ - Quhuo Group (NASDAQ: QH, hereinafter referred to as "Quhuo" or "the Company")'s lodging service sector Orangetour (hereinafter referred to as "Orangetour") performed well during the National Day holiday. According to the data released by Quhuo Group, during the 7-day holiday period, the check-in GMV (Gross Merchandise Volume) increased by 92% year-on-year, with a daily average GMV growth of 123% year-on-year. During the peak traffic period, the daily check-in rate even reached as high as 90%.
According to the data center of the Ministry of Culture and Tourism, there were 0.765 billion domestic trips during the National Day holiday, an increase of 5.9% year-on-year. Faced with this peak in tourism, Orangetour initiated business upgrades in September, focusing on optimizing the guest experience and achieving differentiation through innovative measures.
On September 1, Orangetour's self-developed booking platform was officially launched. Currently, it has gathered 2,000 high-quality properties covering 51 cities nationwide. At the same time, Orangetour has launched six major functional housing product lines covering different themes such as parent-child, accompanying, business travel, movie-themed, e-sports, and elegant comfort, accurately meeting the personalized needs of different consumer groups. The first batch of product showrooms has been successfully launched in Tianjin, marking Orangetour's transformation from "property management" to "creating value." By creating exclusive product lines, Orangetour can provide tailor-made lodging solutions for consumers with different needs.
Moreover, in daily operation, Orangetour also focuses on consumer needs, continuously improving service quality and optimizing lodging experience. Orangetour has identified the key pain points that consumers focus on when choosing lodging: the authenticity of property displays, ease of booking, reasonable pricing, and hygiene and safety guarantees of properties. To address these needs, Orangetour has taken various measures.
In terms of property showcase, Orangetour is equipped with professional photographers to conduct on-site shooting, and provides detailed introductions to room themes, facility configurations, as well as information on surrounding transportation, food, attractions, etc. This allows guests to fully understand the property before booking, making trip planning easier. In terms of booking channels, with the launch of the self-booking platform, the booking process has been greatly simplified. Nowadays, consumers can easily complete one-stop booking through Orangetour's mini-program or third-party platforms, enjoying a more convenient booking experience. In terms of pricing, Orangetour adheres to honest operation, strictly prohibiting malicious price hikes and breach of contract during holidays, and adopts a dynamic price monitoring system to ensure that prices match market demand. Orangetour has also introduced activities like "Trial Stay Day" to allow more consumers to experience quality lodging at preferential prices.
In terms of hygiene and safety, Orangetour has established a comprehensive protection system. By introducing smart door locks and self-check-in systems, it not only protects guests' privacy and safety, but also enhances check-in convenience, avoiding the cumbersome traditional key handover process. Orangetour's in-house cleaning team undergoes strict training and regular assessments, adhering to cleaning standards such as "one guest, one sweep" and "one set of bedding per guest," striving to ensure that each guest enjoys a clean and fresh room upon check-in. In addition, Orangetour regularly conducts comprehensive inspections and maintenance of properties, from water and electricity facilities to daily essentials, scrutinizing every detail to meet the hygiene standards of high-end hotels, allowing guests to stay worry-free.
To continuously improve service quality, Orangetour attaches great importance to feedback from every guest. The customer service team responds promptly to and resolves customers' issues, taking customer feedback as an important reference for service improvement. By continuously optimizing services and driving product innovation, Orangetour is able to flexibly respond to market changes. Compared to the May Day holiday and National Day holiday last year, this year has achieved stable growth in performance, consolidating its market position in the fiercely competitive homestay sector.
The General Manager of Orangetour's Quhuo Group division, Ji Tong, stated: "The performance during this National Day holiday fully demonstrates our continuous efforts in service improvement and product innovation. Our goal is not only to meet market demands but also to bring unique value to customers through personalized and high-quality lodging experiences. In the future, Orangetour will continuously enhance customer experiences, expand product lines, further increase customer satisfaction, and strengthen market competitiveness."
Quhuo Group CEO Leslie Yu emphasized: "The performance of OrangeMoves during this National Day holiday fully demonstrates Quhuo's strategic layout and execution capabilities in the lodging market. I believe that through high-quality service and continuous product innovation, OrangeMoves can create greater value for customers and partners."
About Quhuo
Quhuo Group (NASDAQ: QH) (Quhuo or the Company) is a leading Chinese flexible employment and localized living service platform. With its self-developed technology infrastructure Quhuo+ technology platform, Quhuo is committed to empowering and connecting workers and localized living service providers, providing end-to-end operational solutions for the living service market. The Company currently offers a variety of industry-specific operational solutions, including instant delivery solutions, travel solutions, housekeeping and hotel lodging solutions, and other services, to meet the living needs of millions of community households.
Quhuo has the vision of "promoting employment, stabilizing income, and promoting entrepreneurship", mining diversified scenarios to promote employment for workers, providing security, vocational training and other assistance for workers to plan their career development path and realize self-worth.
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