数据显示，Facing intensified competition, scandals involving falsification, and challenges such as vehicle recalls, Toyota's production and sales data continue to be weak. In September, its global production and sales saw a significant decline, with sales in the USA decreasing by 20% and production by 14%, while sales in China decreased by 9% and production by 19%.
Toyota Motor's production and sales data continue to be weak in the face of many challenges in the fiercely competitive industry.
On Wednesday, October 30th, Toyota Motor of Japan announced that its global production in September had been declining for eight consecutive months, and global sales were also disappointing, with significant declines in production and sales in both the Japanese and Chinese and American markets.
The data shows that Toyota's global production in September was 826,556 vehicles, an 8% year-on-year decline, with production in the U.S. down 14% and production in China down 19%. In terms of sales, global sales in September fell by 7% year-on-year to 853,149 vehicles, with U.S. sales down 20%, Chinese sales down 9%, and Japanese sales down 6%. The production and sales data include its luxury brand Lexus.
In the first nine months of this year, Toyota Motor's sales volume was 7.4 million vehicles, a 2% year-on-year decrease.
This year, Toyota has been in a difficult situation, with sales in markets such as Japan and China facing a series of challenges, including intensified competition from electric vehicle brands, domestic scandals in Japan, and overseas recalls.
In the United States, due to safety airbag issues, production and delivery of Toyota's Grand Highlander and Lexus TX sport utility vehicles were halted, affecting U.S. production. Toyota has since stated that production and delivery of these models have resumed. In Japan, Toyota also faces challenges such as certification issues and recalls.
In the first half of the year, Toyota was also embroiled in a scandal involving falsification. Previously, Toyota was exposed for "submitting false data" in violation of testing regulations, prompting the Japanese Ministry of Land, Infrastructure, Transport and Tourism to conduct an on-site investigation of the company under the Road Transport Vehicle Law.
In addition, according to Nikkei Business Daily in September, japan toyota motor has reduced its 2026 electric autos production plan by one-third. Toyota originally planned to produce 1.5 million electric autos in 2026, but now has adjusted the production plan to 1 million autos.
With the slowdown in electric autos sales momentum, toyota has become the latest auto manufacturers to withdraw their electric autos plans, highlighting the challenges the company faces in the electrification transition.
