Digital Brands Group Inc (NASDAQ:DBGI) shares are trading lower by 35% to 10 cents Tuesday afternoon after the company announced a public offering of 30 million shares of common stock and/or pre-funded warrants at 10 cents per share, aiming to raise $3 million before fees.

The net proceeds will support working capital, general corporate needs, and debt repayment. The offering is set to close on October 30, pending standard conditions.

Why This Matters: The stock is falling because issuing 30 million new shares at a low price of $0.10 increases the total share count, diluting the value of existing shares, especially as the offering price is lower than recent trading prices.

Investors may also view the need to raise capital at such a low price as a signal that the company is financially strained, which can reduce confidence in its stability and future profitability.

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According to data from Benzinga Pro, DBGI has a 52-week high of $12.80 and a 52-week low of $0.09.