Press Release: Dillard's Launches Antonio Melani Active
Dillard's Launches Antonio Melani Active
Exclusive, Elevated Fitness-Focused Active Wear
LITTLE ROCK, Ark.--(BUSINESS WIRE)--January 23, 2020--
Dillard's, Inc. ("Dillard's") (NYSE: DDS) is pleased to announce the launch of Antonio Melani Active, an active wear brand inspired by a fitness-focused lifestyle with a fashion-forward attitude. Curated with upscale fabrications using advanced technology and ultra-chic detailing, the new, exclusive line offers versatile performance-ready pieces in an elevated assortment of flattering, functional silhouettes.
Dillard's Vice President of Merchandising Alexandra Dillard Lucie adds, "The active movement represents empowerment, inclusion and innovation, timelessness and elegance. Our goal is to dress our customer for all aspects of her life. We haven't offered something this customer can feel comfortable and chic in running around town. Antonio Melani Active is more upscale. It gives her that athleisure approach. Every element of these garments has really been thought through with a lot of purpose and intent."
The new Antonio Melani Active collection includes active tops, tanks, tees and jackets as well as leggings, sportsbras and shorts. Featuring ergonomic compression and strategically placed ventilation with soft, flat seams, each lightweight piece both supports and performs in figure-flattering comfort. The line is currently featured in 150 Dillard's locations and online at www.dillards.com.
To learn more about Antonio Melani Active and to purchase online click here: https://www.dillards.com/c/the-edit-activewear.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200123005083/en/
CONTACT:
Julie Johnson Guymon of Dillard's, 501-376-5965 or julie.bull@dillards.com
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January 23, 2020 08:00 ET (13:00 GMT)
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