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NEOM McLaren Formula E チーム及びMcLaren Shadow F1 Sim Racing チームと戦略的技術提携を締結

NEOM McLaren Formula E Team and McLaren Shadow F1 Sim Racing Team have signed a strategic technical partnership.

TDK Corporation ·  Oct 28 23:00
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  • This collaboration will be promoted as part of our company's long-term vision, 'TDK Transformation,' with the theme 'Driving Transformation for Performance and Passion.'
  • Our products are adopted in the NEOM McLaren Formula E team's racing car, the Nissan e-4ORCE 05, starting from the ABB FIA Formula E World Championship Season 11.
  • Engineers from TDK United will collaborate in the future with McLaren Racing and related partners in the EV and gaming fields to incorporate advanced technology.

October 29, 2024

TDK Corporation (President: Noboru Saito) announces that it has entered into a strategic technical partnership with McLaren Racing aimed at reaching new heights of innovation and technology over multiple years. TDK and McLaren Racing share a passion and commitment to technology, innovation, and sustainability, and will drive this initiative forward.

This partnership is based on the shared values and vision of both parties, blending their technological expertise in the cutting-edge electric vehicle (EV) motorsport platform of Formula E and the growing esports field to pursue further technological innovation. As the technical partner, TDK will utilize motorsports and esports as a testing ground to advance EV, gaming, and future technology development.

Background of Technical Partnership

NEOM McLaren Formula E Team takes pride in many innovations and achievements in motorsports with a high level of technical expertise under the theme 'To move racing forward'. Conversely, TDK, under the motto 'Contributing to culture and industry through creation', actively supports the evolution of EV and its infrastructure. TDK's products are used in many devices encountered in daily life, supporting people's lives behind the scenes. As a strategic partner of major OEMs and Tier-1 suppliers worldwide, TDK provides a wide range of products and technologies from passive components, sensors, power supplies, to various modules and systems from key research and development centers around the world.

Formula E serves as an experimental ground for cutting-edge EV technology that has the potential to influence the future mainstream EV market. TDK's products are already adopted in the Nissan e-4ORCE 05 racing car used by the NEOM McLaren Formula E team from the ABB FIA Formula E World Championship Season 11. Additionally, McLaren Racing has a professional esports team called 'McLaren Shadow' specialized in F1 simulation gaming. Presently, TDK provides various technologies and products to the gaming industry. This technical partnership with McLaren will also promote advancements in the gaming sector.

By combining McLaren Racing and TDK's expertise, both will accelerate further technological innovation in EV and gaming fields with cutting-edge technology. They are confident that by learning from each other's innovations and continuously pushing boundaries, they will unlock new possibilities for their respective futures.

Shared Vision and Values 'United'

TDK has a diverse team of members with various backgrounds and expertise from TDK Group companies worldwide coming together as 'TDK United'. TDK and McLaren Racing both believe that success in motorsports is not just about building the fastest car; it requires teamwork where various team members solve challenges through a passion for innovation and dedication to technology and performance. They believe that when engineers, designers, drivers, and strategists work together to overcome challenges and break into new territories, reaching new heights as a 'United' team, true success is achieved.

Through a technological partnership with McLaren Racing, TDK will further refine its technology and contribute to the evolution of EV and gaming. The long-term vision of the company, 'TDK Transformation,' with the important message of 'Accelerating transformation for a sustainable future,' is a commitment as a global company that values sustainability, technology, and innovation. The company aims to be a global leader and is passionate about enabling future technologies that enrich people's daily lives.

Comments by Zak Brown, CEO of McLaren Racing

"TDK and McLaren Racing are two brands that constantly challenge the limits through technological innovation. I am delighted that through this partnership, both parties will share insights and learnings in motorsports and the automotive industry, further accelerating their journey of technological innovation. I look forward to TDK and the racing team sharing the Formula E season and the F1 Sim Racing team together in the future."

Comments by Shigenori Saito, President and CEO of TDK Corporation

"We are very honored to announce this technological partnership. TDK, founded in 1935, has made significant contributions to society in various fields and products. EV will become an essential application for the future development of society. Additionally, supported by the younger generation, the gaming industry continues to expand and will become an even greater presence in future society.
Under the partnership with the innovative McLaren team that shares our values, we will further evolve our technology and contribute to society. In this experimentation field challenging new technological innovations in the EV and gaming areas, I am very excited to imagine the McLaren technical experts and our engineers pushing each other as a 'United' team. I am confident that through this partnership of mutual learning, we will drive sustainable change and strengthen our position as an advanced global technology company. As part of the long-term vision 'TDK Transformation,' we will continue to work passionately on technological innovation to realize a future global leader that improves people's daily lives.

We will continue to drive transformation through technological innovation and continue to contribute to society.

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NEOM McLaren Formula E Team
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McLaren Shadow F1 Sim Racing Team

About TDK Corporation

TDK Corporation (Headquarters: Tokyo) aims to be a leading company in electronic device solutions in the smart society. With its unique magnetic material technology as its DNA, TDK will attract the future with cutting-edge technological innovation and contribute to the transformation of society.
Our company was founded in 1935 with the purpose of commercializing the electronic material "ferrite" that is widely used in various electronic equipment. Our main products include various passive components such as multilayer ceramic capacitors, aluminum electrolytic capacitors, film capacitors, inductors, ferrite cores, high-frequency components, piezo and protection components, as well as sensors and sensor systems such as temperature, pressure, magnetism, and MEMS sensors. We also have products such as magnetic heads, power supplies, and secondary batteries. Our product brands include TDK, EPCOS, InvenSense, Micronas, Tronics, and TDK-Lambda.
We have a network of design, manufacturing, and sales in Asia, Europe, North America, and South America, and we conduct business in a wide range of fields, including automobiles, industrial electronics, consumer products, and information and communication equipment. The sales for the fiscal year ending March 2024 were approximately 2 trillion and 103 billion yen, and the total number of employees worldwide is about 101,000.

Download

  • Logo of TDK NEOM McLaren Formula E Team (jpg: 39 KB; 220dpi)
  • Logo of TDK McLaren Shadow F1 Sim Racing Team (jpg: 24 KB; 220dpi)
  • FormulaE TEASER TDK (jpg: 6.1 MB; 220dpi)
  • Shadow Studio TDK (jpg: 13.2 MB; 220dpi)
  • Press Release (pdf: 471 KB)

Media contacts

Contact personAffiliationPhone number Email Address
KoikeTDK Corporation
Public Relations Group
+81 3 6778-1055TDK.PR@tdk.com

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