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From an unknown wild fruit tree to a hot-selling fruit with a daily sales volume of over 0.02 million catties, the story of "Longcheng No. 2" kiwifruit is full of legendary charm.

The story began deep in the Chaolangou of Dandong City, Liaoning Province, originating from a farmer named Hu Binglong's accidental discovery. While wandering around, he noticed a wild fruit tree that was different from the others—the fruit on the tree was similar in size to dates, with a smooth skin, a unique sweet and sour taste. Having worked in the fields for half a lifetime, Hu Binglong found the fruit extremely fresh. He brought some fruits home, then began to transplant and cultivate these wild fruit trees, dedicating himself to researching planting techniques.

The second turning point in the story came from PDD Holdings. At that time, the e-commerce platform was gaining momentum, and Hu Binglong's nephew Sun Xuyuan tried putting the product on PDD Holdings to test the waters, unexpectedly reaping success. From the first order to 5,000 orders daily, this wild fruit from Chaolangou entered thousands of households. Now, kiwifruit has also become a representative industry that can support an entire region.

The story of kiwifruit is far from over—In August 2024, PDD Holdings announced investing billions in resources to support new high-quality merchants and industries with product and technological innovation capabilities. Due to breakthroughs in planting techniques and excellent varieties, "Longcheng No. 2" kiwifruit became one of the key agricultural products supported by the platform. On October 14, 2024, leveraging the big promotion of PDD Holdings' Singles' Day sales, the daily sales volume of kiwifruit reached over 0.02 million catties.

Similar entrepreneurial stories like the innovative kiwifruit from Chaolangou are still unfolding. In 2024, PDD Holdings announced further increasing support for new high-quality industries, significantly reducing transaction fees for quality merchants. It is expected to waive a total of 10 billion yuan in fees over the next year. This tangible support is creating opportunities for more people and products to develop.

PDD Holdings is once again seeking change: New high-quality supply is igniting new vitality in the market.

For Hu Binglong, the platform's assistance was an accidental opportunity, but for PDD Holdings, it was a long-planned layout.

This time, PDD Holdings focuses on "new quality supply." The reason for choosing this "anchor point" is simple, the core of e-commerce is the efficient matching between buyers and sellers. PDD Holdings realizes that to further activate the platform ecosystem, expand growth, it needs to start from the supply side, promote market re-segmentation through innovative products and models, in order to attract more buyers.

Specifically, "new quality supply" refers to the deep integration of merchants' supply chain capabilities and platform digital capabilities, resulting in a group of new quality merchants with product and technological innovation capabilities. These merchants, with the advantage of the supply chain, can timely respond to the needs of e-commerce users and market trends, thereby promoting industrial upgrading and injecting new energy into the industry.

The primary condition for new quality brands is product innovation, and these innovations should vary according to user needs. Taking Bull's socket as an example, as one of the first new quality brands signed up for PDD Holdings, the Bull team, based on insights from PDD Holdings users, developed 5 new quality products specifically for the platform. These products, compared to before, have been adjusted in appearance and wire length, with simpler designs, higher cost performance, and cost reduction of 5% to 10%.

Accurately capturing consumers' preferences for product innovation is just the first step. More importantly, new quality brands also need to be able to quickly respond to market changes, which requires the supply chain to have a high level of flexibility and responsiveness, and to be deeply integrated with the platform's digital capabilities.

Since August 2024, PDD Holdings has successively put forward a series of measures to support new quality merchants and new quality industrial belts with product and technological innovation capabilities. In August 2024, PDD Holdings' "Billion Reduction" plan not only reduced transaction fees, but also successively implemented a variety of service fee refund rights, lowered store deposit fees, exempted remote area logistics transfer fees, upgraded merchant customer service, and other comprehensive reduction measures.

Subsequently, during the Harvest Festival, PDD Holdings invested 1 billion in subsidies, 2 billion in traffic packages to support new quality agricultural merchants, and special teams successively delved into agricultural areas such as Kaifeng sweet potatoes, Wenxian Chinese yam, Huili pomegranates, Rushan oysters, among others. During the Singles' Day sales in 2024, PDD Holdings vigorously supported "new quality brands" through billions in subsidies. On October 8, PDD Holdings' billion subsidy kicked off the Singles' Day promotion, and launched the "Super Double Subsidy" activity to support new quality brands.

The support policy of PDD Holdings for new quality brands had an immediate effect. In October of this year, after PDD Holdings announced the 11.11 promotion, Bull was the first to sign up for the "Super Double Subsidy" activity. After 5 products went online, they were quickly sold out. Sales in October increased by 12 times compared to September, far exceeding expectations. Bull stated that since the end of August, after the platform refunded advertising expenses in the form of red packets, the rough estimate of the red packet amount received continuously reached five to six hundred thousand yuan, reducing the cost per click of customer links by 11%.

In addition, in addition to various exemption and subsidy policies, pdd holdings also opens its platform data capabilities to merchants, providing full-chain support for new quality merchants in products, marketing, operation, and supply chain. As a platform, pdd holdings relies on its own data capabilities to monitor market dynamics in real time and timely feedback this information to merchants, enabling merchants to quickly adjust production and sales strategies according to market feedback.

Nowadays, "new quality supply" has become an important lever for pdd holdings to drive market growth.

Behind the change, the first principle of pdd holdings: emphasis on universal access and high quality.

Currently, the competition among e-commerce platforms is shifting from price wars to the comparison of user experience and efficiency. For pdd holdings, activating the platform ecosystem through high-quality supply has become the key focus.

Universal access and high quality are the two core concepts that pdd holdings has always adhered to. Universal access is the principle that pdd holdings has always insisted on. For a long time, pdd holdings has focused on improving the efficiency of the industry chain cooperation, driving the ultimate cost-effective construction of platform products. This has not only helped a large number of small and medium-sized merchants overcome the high cost barriers of traditional e-commerce, but also provided opportunities for specialty agricultural products and handicrafts from remote areas to enter the national market.

High quality is the key to enhancing user experience for pdd holdings. At the second quarter financial report meeting in 2024, Zhao Jiazhen, executive director and co-CEO of pdd holdings, emphasized that high quality development is the current focus. Sacrificing short-term profits is necessary for long-term healthy development. He mentioned, "Current consumer demands are becoming more diversified, and all e-commerce platforms are actively adjusting their strategies to meet consumer consumption needs. At this time, we should focus more on practicing the basics and solidly implementing the strategy of high-quality development."

Supporting "new quality brands" is a key part of pdd holdings' practice of high-quality development. Chen Lei, Chairman and Co-CEO of pdd holdings, stated, "For the long-term healthy development of the platform, we will continue to improve the ecological construction through the simultaneous support and governance, and will invest billions of resources in the next year to support new quality merchants and resolutely carry out business ecosystem governance."

The support from pdd holdings is benefiting businesses and practitioners from all walks of life. For example, in Pingdu, entrepreneur An Fayi started a small false eyelash shop on the pdd holdings platform and gradually expanded it into a factory that sells millions of orders. In just a few years, An Fayi has transformed into a factory owner with 4 factories, purchasing semi-automatic production lines, fully automatic gluing machines, and increasing the number of workers from a dozen to four to five hundred. The factory's production capacity has also increased from 1,000 orders per day to 50,000 orders, achieving a 50-fold growth within five years.

After that, the successful translation of ANFA attracted more people, and many people embarked on the road of entrepreneurship back home. The false eyelash industry in Pingdu is gradually moving towards various parts of the country, and even towards overseas markets.

Similarly, in another corner of China in Bozhou, PDD not only helped expand the local flower and tea industry market, but also promoted the upgrade and transformation of the entire industry through a series of innovative measures. Entrepreneur Wu Chuang is one of the young people selling flower tea on PDD. From a few hundred orders a day to tens of thousands, he has now established his own factory with sales reaching tens of millions. In addition to flowers and tea, many people in the area have gradually expanded their businesses to new product categories such as solid drinks, driving the diversified development of the local industry.

These are just a glimpse of the current industrial upgrade. With the integration of more new technologies and traditional industries, PDD is helping more people, more commodities, and going further in innovation.