Tonight, $XIAOMI-W (01810.HK)$Another major member joins the ecosystem! At 19:00 tonight, Xiaomi will hold a Xiaomi 15 series and Xiaomi Surge OS 2 new product launch event.

In addition to the highly anticipated Xiaomi 15 series and Xiaomi SU7 Ultra mass production version, this launch event will also feature the Xiaomi Pad 7 series, Xiaomi Watch S4, Xiaomi Mi Band 9 Pro, Xiaomi Surge OS 2, as well as a brand new range of premium Pro series large appliances, smart door locks, Wi-Fi 7 routers, and more. A total of 16 new products.

On October 27th, Lei Jun stated on Weibo: "This showcases the results of Xiaomi's 'People, Cars, and Home Full Ecosystem' strategy. The event is expected to last about 3 hours, so please prepare in advance."

With 16 new products, how will Xiaomi define future technology? Learn more about tonight's launch event in advance!

"More expensive" Xiaomi 15 series is coming in strong! Surging performance, upgraded imaging.

The most anticipated product of this launch event is undoubtedly the Xiaomi 15 series, which is expected to introduce the Xiaomi 15 and Xiaomi 15 Pro models, both equipped with Xiaomi Surge OS 2. The Xiaomi 15 Pro will also offer a special edition supporting satellite communication.

According to analysis, in terms of hardware, this series of models will be the first in the world to be equipped with the Snapdragon 8 Ultimate mobile platform, based on Taiwan Semiconductor's second-generation N3E 3nm process, the CPU includes two "super cores" with a maximum frequency of 4.32GHz and six "performance cores" with a frequency of 3.53GHz, and the GPU is Adreno 830.

In terms of the camera, the Xiaomi 15 has a rear Leica triple camera, while the Xiaomi 15 Pro has a rear Sony 50 million pixel periscope telephoto lens, supporting 5x optical zoom.

The most concerned about "price increase" rumor, Lei Jun responded:"Last year I told everyone that the Xiaomi 14 will definitely be priced at 3,999 yuan for the last time. This year, with the upgrade to the 3nm process and the significant increase in the cost of RAM and ROM in the supply chain, our R&D investment is also very significant, and indeed the Xiaomi 15 needs to increase in price."

By comparison, the starting price of the previous generation Xiaomi 14 Pro was 4,999 yuan. Analysts predict that the final price of the Xiaomi 15 Pro may be between 5,299 and 5,599 yuan.

Lei Jun also confirmed that the Xiaomi 15 will start with 12GB of memory, stating that the Xiaomi 15's battery life will increase by 23%, and the Xiaomi 15 Pro's battery life will increase by 38%.

SU7 Ultra mass production version: speed and passion rewrite records

Tonight, the most anticipated supercar in the automotive industry, the Xiaomi SU7 Ultra mass production version, is about to unveil its mystery.

Analysts believe that as a supercar that combines ultimate performance and intelligent technology, the SU7 Ultra mass production version will continue the prototype's chassis structure, three-engine layout, high-performance battery pack, and be equipped with two V8s and one V6s electric motors, with a maximum power of up to 1548 horsepower.

Thanks to the advanced power system and lightweight vehicle design, the SU7 Ultra production version accelerates from 0 to 100 kilometers per hour in just 1.97 seconds, easily reaching a top speed of over 350 kilometers per hour, making it the most powerful accelerating machine on the ground.

In addition, according to the official website of Xiaomi Autos, in order to provide the ultimate driving experience, the Xiaomi SU7 Ultra production version is equipped with a track-level chassis system. The carbon ceramic brake disc has a diameter of up to 430mm, with a maximum working temperature of over 1300 degrees; and equipped with geared shock absorbers, excelling in acceleration, braking, and cornering.

The Xiaomi SU7 Ultra production version is equipped with the second generation Kirin battery from Contemporary Amperex Technology, which not only meets the high power demands of the triple-motor system but also supports a charging rate of up to 5.2C, charging from 10% to 80% in just 12 minutes.

Xiaomi Autos officially stated that the Xiaomi SU7 Ultra is fully road legal, suitable for urban commuting, and can directly enter the racetrack in factory condition.

On the 29th, Lei Jun announced on Weibo and Xiaohongshu that the Xiaomi SU7 Ultra prototype made its debut at the Nurburgring Nordschleife track (Nurburgring), achieving an astonishing verified lap time of 6 minutes and 46.874 seconds, claiming the title as the fastest four-door car globally. The Nurburgring track is universally recognized as the most challenging track, putting comprehensive vehicle capabilities to the test, and is often referred to as a racing mecca.

With such impressive performance, one cannot help but be curious about its price. Goldman Sachs previously predicted that the Xiaomi SU7 Ultra is expected to sell 4000 units next year, with an average selling price of approximately 0.8 million RMB per car. This revenue is estimated to account for around 5% of Xiaomi Autos' total brand revenue.

Priced in the range of 0.8 million, the Xiaomi SU7 Ultra will directly compete with traditional rbob gasoline sports cars from luxury brands like Porsche. It is worth mentioning that the Porsche 718, as one of the best-selling sports cars in China, sold approximately 4600 units domestically last year.

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Covering tablets, wearables, and household appliances, Xiaomi's ecosystem is comprehensively upgraded.

The brand-new Xiaomi Pad 7 and Xiaomi Pad 7 Pro will also debut at this event, featuring a 3.2K resolution LCD screen. Analysis expects them to be equipped with Snapdragon 8 Gen 3 and Snapdragon 8 Gen 2 mobile platforms, built-in a large battery of nearly 10,000mAh, and support keyboards and stylus pens.

Xiaomi's wearables business will introduce two new products at once: Xiaomi Mi Band 9 Pro and Xiaomi Watch S4.

These two products adopt designs with square and circular dials, offering at least five color options.

In addition, a large number of new products such as Xiaomi MIUI 2, Super Xiaoai Assistant, new Xiaomi TVs, new Xiaomi refrigerators, new Xiaomi air conditioners, and new Xiaomi washing machines will also debut at this event, totaling 16 new products.

Editor/ping