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The latest installment of the "Sonic" series, "Sonic x Shadow Generations," has exceeded 1 million units in global sales.

To whom it may concern, Our company has decided, through our group company Sega Sammy Creation Co., Ltd. (hereinafter referred to as SSC), to acquire Stakelogic B.V. (hereinafter referred to as Stakelogic), a B2B iGaming content supplier based in the Netherlands, (hereinafter, "the acquisition") and on July 26, 2024 (Japan time), reached a final agreement between the shareholders of Stakelogic and SSC, which we would like to inform you of. Please note that in order to complete this acquisition, it is necessary to obtain approval from the authorities in various countries or regions of jurisdiction and to fulfill other common prerequisites. We anticipate that the completion of this acquisition will be in the first quarter of the fiscal year ending March 2026. Background and purpose of this acquisition (1) Positioning of gaming at our company In the medium-term plan announced in May 2024, our goal is to establish a gaming business. In the gaming business, we are developing and operating an integrated resort (IR) through the joint venture with South Korean Paradise Group called Paradise City, and developing gaming machines and content through SSC. In November 2023, we announced the acquisition of GAN Limited (GAN) for entry into the online gaming market, particularly the growing U.S. iGaming market, which mainly provides B2B platforms for U.S. casino operators and B2C online gaming business for Europe and South America. Stakelogic excels at developing iGaming content, which is a target market for our company, and we have determined that the acquisition of Stakelogic will further enhance the competitiveness of the B2B platform held by GAN and contribute to expanding our gaming business. (2) Market environment surrounding the U.S. online gaming business The U.S. online gaming market, consisting of sports betting (including retail) and iGaming, recorded about 12 billion dollars in 2022 and is expected to reach about 16.5 billion dollars in 2023 and about 27.1 billion dollars in 2027. Of these, the average annual growth rate of the sports betting market is expected to be 15% after 2023, and that of the iGaming market is expected to be 11%, with both markets expanding to about $17 billion and $10.1 billion respectively by 2027. (Source: MVB Bank "U.S. Online Gaming Report Spring 2023"). The sports betting market, which has been legalized in many states, is a market of growing interest, with significant costs being invested in customer acquisition due to fierce competition, expanding users and diverse needs. On the other hand, the iGaming market is a potential business opportunity if the market is legalized, as discussions on the legalization of iGaming are progressing throughout the United States, though it is currently limited to 7 states. (3)Purpose of this acquisition Stakelogic is a B2B iGaming content provider based in the Netherlands, operating in regulated online gaming markets with licenses in 17 regions. In addition to "slot games," we develop and offer "live table games" that allow you to play roulette, blackjack, baccarat, live game shows, and "hybrid games" that combine traditional slot games with live casino technology. The feature of Stakelogic's "live table games" is the "chromakey studio," which differs from conventional operations that prepare a dedicated table for each client. It is capable of simultaneous distribution to multiple clients and significantly reduces the cost of setup and studio operation. "Hybrid games" allow operators to offer live game show experiences when bonus games or jackpots are won. This new game content provides players with a new experience and has been successful in increasing engagement. The company has established an organization that can develop these content groups completely in-house at a rapid and high quality level. We recognize Stakelogic as a company that can continue to make voluntary reforms and develop and release new innovative content quickly.

Company Name Sega Sammy Holdings Corporation
Representative Director and Group CEO治紀 Satomi
(Code Number: 6460, Tokyo Stock Exchange Prime)
Inquiries: Executive Officer and Head of Corporate Planning Department Makoto Takahashi, Tel: 03-6864-2400
(Phone number 03-6864-2400)

The latest installment of the 'Sonic' series, 'Sonic × Shadow Generations', has surpassed 1 million units in global sales.

Reed's Inc, our group company, would like to announce that the global cumulative sales of the game 'Sonic × Shadow Generations', simultaneously released worldwide on October 25, 2024 (Friday), has exceeded 1 million units.

*According to Sega. The total sales volume includes the sales of the packaged version, downloadable version, and the total sales across all platforms.

For more details, please refer to Sega's press release at the following link.

The latest installment of the 'Sonic' series, 'Sonic × Shadow Generations', has surpassed 1 million units in global sales.

[Product Page]

Official website of 'Sonic × Shadow Generations'.