Editor's note: this article is from36Kr HoldingsFuture Automobile Daily (official Wechat account ID:auto-time), by Cheng Xiaoyi.
Author | Cheng Xiaoyi
Editor | Wu Yan
Recently, BYD announced that its holding subsidiary, BYD Automotive Industry Co., Ltd., has subscribed 350 million yuan for the cash increase of Tengli New Energy. So far, momentum has gained a total ofBYDWith a joint capital increase of 700 million yuan with Daimler, the stock ratio of the two sides remained at 50:50.
This capital increase is a joint capital increase in the form of cash in accordance with the shareholding ratio of the shareholders of Teng Teng New Energy. BYD said in the announcement that the capital increase funds of both shareholders are mainly used to supplement operating funds for Tengli New Energy, and to provide financial support for Tengli New Energy to improve its R & D strength in the current state of fierce competition in the industry. for its follow-up business development.
On January 14, Shenzhen Tengli New Energy Automobile Co., Ltd., the main body of Tengli Automobile, increased its registered capital from 5.06 billion yuan to 5.76 billion yuan, and its total investment increased from 6.56 billion yuan to 7.26 billion yuan.
Although the momentum of "born with a golden spoon" has received more than 5 billion yuan in capital increase since 2012, its performance has not been satisfactory. In the five years since its launch in 2014, only 300 products have been sold, and only more than 10,000 new cars have been sold. Public data show that the trend from 2014 to 2018 has lost more than 3.5 billion yuan.
Even so, the two soaring shareholders never abandoned the brand. At the 2019 Guangzhou Auto Show, the new model Tengli X was unveiled at the Mercedes-Benz booth, once occupying booth C and becoming one of the main push models of Mercedes-Benz. In July last year, Daimler officially put its booming sales system under its control, trying to use Mercedes-Benz's domestic sales channels to open up the market for Tengli. The launch of momentum X may make up for the gap in the climbing period of Mercedes-Benz EQC production capacity.
For BYD, although the dynasty series has opened up the market for new energy vehicles for BYD, the current product price is mainly in the range of 200000 yuan, with a momentum of 300000 yuan to complement the product system of high-end models. From the overall strategy, BYD may take advantage of the momentum to open the cooperative and open system. BYD has said publicly that it wants to become a technology supplier, providing three-electric system technology (battery, motor, electronic control system), together with other companies to expand the new energy vehicle market. After this cooperation with Mercedes-Benz, BYD can re-engrave the cooperation model with more vehicle manufacturers, or participate in cooperation as a technology supplier.
According to the content of the announcement, in the future, Tengli New Energy will continue to launch new models, and the pace of the launch of new products may gradually get on the right track.
