Original title: Netflix CEO: It's not easy to make money in the advertising field without ads

Recently, Netflix, the world's largest streaming platform, released its fourth quarter earnings report. The financial report shows that Netflix's revenue was 5.47 billion US dollars, up 30.6% year on year; net profit attributable to Netflix was 587 million US dollars, up 338.1% year on year. The number of domestic paying subscribers in the US increased by 550,000, and the number of international paid subscribers increased by 8.3 million.

After the earnings report was released, Netflix CEO Reed Hastings attended the earnings conference and answered questions from analysts.

At the conference, analysts asked about Netflix's advertising strategy. In response, Reed Hastings emphasized that Netflix does not consider advertising for users.

As for the reason, the CEO explained that Google, Facebook, and Amazon are all very powerful in online advertising, and it is very challenging to take the $50-10 billion advertising market from them. From a long-term perspective, it is not easy to make money in this field. Furthermore, not advertising also means that Netflix does not collect personal data from users, thereby eliminating privacy disputes and simplifying the workload.