Author: Yuan Fang
The main text totals 3004 words, with an estimated reading time of 10 minutes.

Pop Mart has become one of the current hotspots in the second-hand market.

In the third quarter of 2024, Pop Mart's overall revenue achieved a significant year-on-year growth of 120% to 125%, not only consolidating its leading position in the domestic market but also highlighting its rapid expansion in the international market. Particularly noteworthy is that in overseas markets, Pop Mart's revenue saw a leap-like increase of 440% to 445% year-on-year, marking a remarkable achievement in its expansion strategy in emerging markets such as Southeast Asia and North America.

Undoubtedly, Pop Mart's global market expansion strategy is one of the key elements contributing to its brilliant success. By establishing offline stores and robot shops in over 30 countries and regions globally, and leveraging cross-border e-commerce platforms, the company successfully extended its brand influence worldwide, significantly enhancing its international visibility and market influence. This comprehensive and in-depth market layout not only helped Pop Mart solidify its advantageous position in the fiercely competitive trendy toy market but also laid a solid foundation for its future sustainable development.

Furthermore, Pop Mart's success is deeply rooted in its strong IP operation capabilities and continuous product innovation. The company has carefully incubated and developed a series of well-known IPs like MOLLY, SKULLPANDA, DIMOO, attracting the favor of many young consumers. By continuously launching new and limited edition series, Pop Mart not only maintained the brand's fresh vitality and strong appeal but also effectively increased the market value of its products. However, the value preservation of limited products also faces challenges from market demand fluctuations and factors like the speed of new product launches.

Pop Mart's financial performance in the third quarter of 2024 also reflects the success of its market strategy. The stock price surged by 18.52% in a short period, and the market cap returned to billions of Hong Kong dollars, which not only acknowledges its market performance but also demonstrates investors' confidence in its future development. However, despite strong market performance, attention still needs to be given to the value preservation of limited products. With increasing market interest in the investment value of limited products, Pop Mart needs to find a balance between product strategy and market demand to ensure the sustained appeal and market value of its products.

Pop Mart's rise is not just the result of market expansion and financial growth, but also a testament to its success in innovation and strategic positioning. In the future, Pop Mart needs to continue optimizing its product strategy to address the challenges brought by the value preservation of limited products and maintain its competitive advantage in the global market.

Has Pop Mart Become a Hot Commodity in the Second-Hand Market?

The market performance of Pop Mart and the premium phenomenon of limited edition products in the second-hand market have triggered extensive discussions, becoming one of the current hot topics. According to the latest statistics, topics related to Pop Mart have shown significant dissemination heat on social media platforms such as Weibo, WeChat, as well as news portals like Tencent News, Sohu, etc.

Firstly, there has been a significant increase in the volume of discussions on social media platforms. Taking Weibo as an example, the discussions on Pop Mart's related topics have increased by approximately 35% in the past month. Especially, discussions on the premium phenomenon of limited edition products in the second-hand market have become the focus.

Secondly, the frequency of reports on news portals has also significantly increased. According to research report data from Magic Cube, taking Tencent News as an example, after Pop Mart's performance release in the third quarter of 2024, the readings and comments on related reports have increased by about 50% compared to the previous quarter. This indicates that Pop Mart's market performance has not only attracted consumers' attention but also become a media hot topic.

In terms of the second-hand market, the premium phenomenon of Pop Mart's limited edition products has sparked a lot of trading discussions. According to data from the second-hand trading platforms, the trading volume of Pop Mart's limited edition products has increased by about 40% in the past three months, with the premium on the MEGA Collection series being the most significant, and the second-hand prices of some products have risen by over 300% from the issue price. This premium phenomenon not only reflects the high demand for Pop Mart's limited edition products in the market, but also reveals consumers' recognition of their investment value.

This phenomenon not only reflects the influence of Pop Mart in the trendy toy market but also highlights consumers' high interest in the investment value of trendy toy products.

However, the issue of the preservation value of limited edition products has attracted the attention of some consumers and investors. Despite the significant premium limited edition products have gained in the second-hand market, the sustainability of this premium is influenced by market demand fluctuations and the speed of new product launches. About 30% of the discussions reflect concerns about this uncertainty, especially in the context of market bubble risks and speculative psychology. Consumers are adopting a wait-and-see attitude towards the investment value of limited edition products, fearing that an overheated market might lead to price fluctuations.

Why Has Pop Mart Suddenly Become Popular?

Since 2016, pop mart has been focusing on the trendy category, gradually establishing its leadership position in the trendy market through precise market positioning and innovative IP operation strategy.

In 2016, pop mart quickly attracted the attention of young consumers by signing well-known designers and launching popular IPs such as Molly and Dimoo. Its market strategy is not limited to domestic market and actively expands overseas markets. In 2024, pop mart's overseas market revenue increased by over 400% year-on-year, demonstrating significant effectiveness in expanding its global market. By establishing offline stores and robot stores in more than 30 countries and regions worldwide, pop mart successfully extended its brand influence to the international market.

The media generally acknowledges pop mart's market strategy and globalization expansion, believing that its success in the trendy market is not only based on the innovative gameplay of blind boxes, but also on its accurate grasp of market trends and strategic vision for global deployment. Pop mart's overseas market revenue in the third quarter of 2024 increased by over 400% year-on-year, reflecting the initial success of its expansion strategy in the international market.

In addition, by expanding into markets in Southeast Asia and North America, pop mart has successfully promoted Chinese trendy culture globally. This cultural export has not only enhanced the brand's international influence but also provided a reference for the internationalization of the domestic trendy industry.

Pop mart's limited edition products have gained high premiums in the secondary market due to their scarcity and uniqueness. For example, the MEGA Collectible Series products generally have premiums ranging from 80% to 330% of the original price in the secondary market. It is worth noting that in October 2024, Pop mart's stock price surged by 18.52%, bringing its market cap back to over a hundred billion Hong Kong dollars.

With changing market demands and continuous introduction of new products, the value retention of limited products is being challenged. In the third quarter of 2024, pop mart's overall revenue increased by 120% to 125% year-on-year, but the market performance of limited products still needs to be cautious about the risks that overheating markets may bring.

What did pop mart do right?

Pop mart's success in the trendy market is attributed to its precise brand strategy and keen understanding of market demands. However, with the rapid changes in the market and the diversification of consumer preferences, pop mart needs to find a new balance between brand strategy and market demands to ensure the sustainability of product innovation and market expansion.

Firstly, Pop Mart's brand strategy must adapt to the dynamic changes in market demand. According to the latest data, Pop Mart's overall revenue in the third quarter of 2024 increased by 120% to 125% year-on-year, indicating continued strong demand for its products. However, market demand is not constant, especially in the trendy toy industry, where consumer interests and preferences may shift rapidly. Therefore, Pop Mart needs to continue conducting market research to understand the latest consumer demands and trends in order to adjust its brand strategy promptly.

Secondly, Pop Mart needs to continue to focus on product innovation. Data shows that in 2023, Pop Mart released a total of 110 new blind box products and 245 derivative products, indicating the company's efforts in product innovation. However, product innovation is not just about increasing quantity, but also requires breakthroughs in quality and creativity. Pop Mart can enhance its collaboration with renowned designers and artists to introduce more products with cultural significance and artistic value to meet consumer demands for high-quality trendy toys.

Furthermore, Pop Mart needs to optimize its market expansion strategy. Despite achieving significant success in global market expansion, particularly in the Southeast Asian market with revenue of 0.56 billion yuan, a year-on-year growth of 478.3%, Pop Mart still needs to consider regional differences during the expansion. Consumers in different regions have varying cultural backgrounds, consumption habits, and aesthetic preferences. Pop Mart needs to develop differentiated market strategies based on the characteristics of different markets to increase market penetration and brand influence.

Lastly, Pop Mart should strengthen the emotional connection between the brand and consumers. By building a fan community, hosting offline events, and enhancing social media interaction, Pop Mart can enhance customer stickiness and loyalty to the brand. Data shows that Pop Mart's membership and repeat purchase rates continue to increase, providing a solid foundation for the emotional connection between the brand and consumers. By continuously optimizing the membership program and providing personalized consumer experiences, Pop Mart can further solidify its market position.

In summary, the balance between Pop Mart's brand strategy and market demand can be achieved through continuous market research, product innovation, optimization of market expansion strategies, and enhancing the emotional connection between the brand and consumers. This not only helps Pop Mart maintain its leading position in the competitive trendy toy market but also lays a solid foundation for its future sustainable development.