According to CINNO Research statistics, with the release of high-end flagship models such as the Apple iPhone 16 series, the overall demand for OLED panels in the third quarter continues to rise. The global AMOLED smart phone panel shipments in the third quarter of 2024 are about 0.22 billion pieces, a year-on-year increase of 25.3%, a month-on-month increase of 0.9%, showing growth on both fronts.

Data Source: CINNO Quarterly Mobile Phone Panel Value Chain Report

Looking at different regions, in the third quarter of 2024, the shipment share of AMOLED smart phone panels in South Korea accounted for 52.4%, a decrease of 2.6 percentage points year-on-year and an increase of 0.7 percentage points quarter-on-quarter. The increase in quarter-on-quarter is mainly driven by the launch of new Apple models; domestic manufacturers account for 47.6% of the shipments.

From the market perspective, Samsung Display (SDC) saw a 16.0% year-on-year increase in AMOLED smart phone panel shipments, with market share narrowing from 48.8% in the same period last year to 45.2%. The market share declined by 3.6 percentage points year-on-year since the second quarter of last year, with SDC's share continuously declining after falling below 50% due to sustained conversion of orders from mainstream domestic Android brands. BOE (京东方) saw a 2.0% year-on-year increase in AMOLED smart phone panel shipments, with a 3.1 percentage point year-on-year decrease in market share to 13.5%. This was mainly due to strong early stocking momentum of domestic brands, leading to high channel inventory and a slight convergence in overall demand this quarter. Visionox Technology Inc. (维信诺) witnessed a significant 53.4% year-on-year increase in AMOLED smart phone panel shipments, with a 2.2 percentage point year-on-year increase in market share to 12.1%, maintaining a high overall capacity utilization level. China Star (CSOT) had a substantial 57.7% year-on-year increase in AMOLED smart phone panel shipments, with a 1.9 percentage point year-on-year increase in market share to 9.2%. It had the largest year-on-year shipment increase, mainly benefiting from stable order demand and continuous improvement in production line capabilities.

Data Source: CINNO Quarterly Mobile Phone Panel Value Chain Report

In the third quarter of 2024, the global market share of flexible AMOLED smart phone panels in the AMOLED smart phone panel shipments was 76.4%, a decrease of 2.3 percentage points year-on-year, and an increase of 4.2 percentage points month-on-month. Among them, South Korea's market share was 45.2%, a decrease of 5.4 percentage points year-on-year; domestic manufacturers accounted for 54.8% of shipments.

In the third quarter of 2024, the shipment volume of Samsung Display (SDC) flexible AMOLED smart phone panels increased by 2.0% year-on-year, with a 14.0% increase month-on-month, capturing a market share of 35.8%. This represents a 6.9 percentage point decrease year-on-year, the largest decline among mainstream manufacturers; BOE's flexible AMOLED smart phone panel shipment volume increased by 2.0% year-on-year but decreased by 8.3% month-on-month, with a market share of 17.6%. This resulted in a 3.4 percentage point decrease year-on-year, mainly due to the impact of reduced orders from key customers; Visionox's flexible AMOLED smart phone panel shipment volume increased by 75.4% year-on-year, with a 16.3% increase month-on-month, capturing a market share of 13.8%. This signifies a 4.2 percentage point increase year-on-year, with the largest growth in shipment volume and market share among mainstream manufacturers; CSOT's flexible AMOLED smart phone panel shipment volume saw a substantial increase of 57.7% year-on-year, despite a 1.4% decrease month-on-month, holding a market share of 12.0%. This was mainly attributed to the stable order volume from its key clients.