Adidas Group (09919.HK) announced that on October 19 this year, it collaborated with Moncler to host the 'Moncler Genius 2024' closed-door fashion show event at the China CSSC Pavilion in the former site of the World Expo on the Huangpu Riverside in shanghai, covering an area of 0.03 million square meters with 10 distinct blocks, incorporating many Chinese elements.

The Group mentioned that it had collaborated with Moncler in other marketing activities in the past, but had not participated in its large-scale offline events. This time, it provided experiential marketing services for Moncler, assisting in the completion of Asia's first fashion show. In the future, it will continue to focus on helping the brand strengthen its relationship with Very Important Customers (VIC) and enhance marketing efficiency to attract more renowned brand collaborations or offer more diversified services to existing brand clients.