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Artificial meat may land on the Starbucks breakfast menu after Pizza Hut and McDonald's

36氪 ·  Jan 22, 2020 16:42

After Pizza Hut,McDonald'sAfter Pizza HutStarbucks(Starbucks Corp.) is also seeking to put artificial meat on the menu.

Starbucks Corp said in a statement that the company is seeking to transition to a more environmentally friendly menu and is "exploring meat alternatives" for the breakfast menu.

As the world's largest coffee chain, Starbucks Corp has attracted the attention of the market even though he declined to comment on specific partners or brands. But as the first share of artificial meat, Beyond Meat's share price still closed up about 18.4% on Tuesday. 'The statement by Starbucks Corp shows that the market for artificial meat products will continue to grow, 'said analyst Rupesh Parikh, according to U.S. Stocks.

Founded in 2009, Beyond Meat is one of the fastest growing food companies in the United States, with shareholders including Bill Gates, Leonardo DiCaprio and others. In the third quarter of 2019, Beyond Meat's operating revenue in the third quarter was 92 million US dollars, an increase of 37% month-on-month and 250% year-on-year.

来源:星巴克官方公众号

Prior to this, restaurants such as McDonald's Corp, Pizza Hut and Burger King have launched artificial meat, and Beyond Meat's imitation beef and sausage products are becoming more and more common in North American restaurants. On January 8 this year, McDonald's Corp announced the expansion of cooperation with Beyond Meat to expand the trial scope of Beyond Meat hamburger to 52 McDonald's Corp stores in Canada.

UBSIf McDonald's Corp officially launches P.L.T. Hamburg in 14000 stores in the United States in the future, annual sales could reach 250 million, according to an industry research report.

Beyond Meat belongs to a kind of "plant meat" in artificial meat. According to experts, artificial meat is divided into two kinds: one is to use plant proteins extracted from crops such as soybeans, peas and wheat as raw materials, and plant flavor substances are added in the processing process to make them close to real meat in taste and flavor; the other is to cultivate meat, that is, to put stem cells from animal tissues or organs into a petri dish to propagate, that is, to cultivate real meat artificially.

Starbucks Corp has been adding more healthy options to his beverage menu in recent years, recently adding oatmeal milk to replace dairy products in about 1300 of his 14000 US stores. Starbucks Corp said the carbon footprint will be reduced by controlling emissions, rational water use and reducing waste.

In addition, Parik said that this trend (artificial meat) continues to be mainstream, and Beyond Meat may have the opportunity to sell products in Starbucks Corp.

The translation is provided by third-party software.


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