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华泰金控研报:拼多多八大类目品牌商品均价“全网最低”

Huatai Financial Holdings Research Report: The average price of Pinduoduo's eight major brand categories is “the lowest on the whole network”

36氪 ·  Jan 22, 2020 13:53

Original title: Huatai Financial Holdings Research Report: The average price of Pinduoduo's eight major brand categories “the lowest on the whole network” Source: 36

36 krypton learned that recently, the second-level market research agency “Huatai Financial Holdings (Hong Kong)” published a price comparison report on mainstream e-commerce before the Spring Festival. According to the report, the average price of products in the eight major categories of Pinduoduo's New Year promotion period was “the lowest on the whole network”. Compared with Tmall and JD, the price of Pinduoduo's products of the same brand was 15% to 40% lower. In terms of specific categories, the report shows that Pinduoduo maintains an absolute price advantage in the three major fields of home accessories, beauty, and food and beverages, with prices averaging about 40% lower than other e-commerce platforms.

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