According to the Wisdom Financial APP, Miniso (09896) rose nearly 3%, up 2.79% as of the time of publication, closing at HK$36.8, with a turnover of 0.174 billion Hong Kong dollars.

On the news front, on October 23, Miniso and Harry Potter jointly launched products at the flagship store in Central Park, Jakarta, Indonesia. Within 6 hours, they broke the global single-day revenue record for store locations, with a total weekend sales of up to 3.08 million RMB, setting another record high. This joint collaboration includes over 600 products and will be simultaneously launched globally across all Miniso channels on October 31. The initial release of this collaborative product in the Indonesian market not only refreshed Miniso's global single-day revenue record for store locations but also reflected Miniso's strong growth momentum in the Indonesian market. It is reported that Miniso will continue to deepen its presence in the Indonesian market, optimize its product mix, focus on cost-effective and high-frequency essential commodities, and plan to open more street stores.

Nomura believes that in the fourth quarter, Miniso will see faster sales growth, driven by two positive catalysts. First, it is expected that the Intellectual Property (IP) products themed with Harry Potter, to be globally launched by the end of October, based on the recently opened pop-up stores in mainland China and Hong Kong, has the potential to become Miniso's most popular series in history. Second, the seasonal factors in overseas markets are more favorable in the fourth quarter, especially in the USA market. The company is accelerating store openings in the second and third quarters in the USA, which will help the company capture holiday shopping demand, estimating a 57% year-on-year sales increase in overseas markets in the fourth quarter.