Sina American Stock Exchange News in the early morning of January 22, Beijing time, the world's largest coffee chainStarbucks(Starbucks Corp.) is looking for meat substitutes to improve the quality of the breakfast menu, which has attracted the attention of Beyond Meat Inc. Investors.
Seattle-based Starbucks Corp said in an email that it was "exploring meat alternatives" for the breakfast menu, but declined to comment on specific partners or brands. Starbucks Corp's move comes as consumers are increasingly interested in plant products that look and feel like meat, and restaurants are launching artificial meat.
Beyond Meat shares rose 14% to $124.82 in intraday trading on Tuesday. 'The statement by Starbucks Corp shows that the market for artificial meat products will continue to grow, 'said Rupesh Parikh, an analyst at Oppenheimer.
"this shows that this trend will continue to be mainstream," Parrick said in an email. Beyond Meat may have the opportunity to sell products in Starbucks Corp. "
Beyond Meat has been working withMcDonald'sCollaborate on testing in Canada. The company's imitation beef and sausage products are becoming more and more common in North American restaurants.
At the same time, Starbucks Corp has been adding dairy substitutes to his beverage menu, recently adding oatmeal milk to about 1300 of his 14000 US stores. In recent years, in addition to high-calorie breakfast pastries, the company has tried to add more healthy options to its menu. These include broccoli-Tabler salad and almond butter sandwiches.
Starbucks Corp also announced on Tuesday that he would reduce his carbon footprint by controlling emissions, rationalizing water use and reducing waste.