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数字银行使用率及公众信任度双双提升 众安银行“零售+商业“双轨发展显成效

The usage rate and public trust of online banks have both increased significantly. Zhongan Bank's dual-track development of "retail + commercial" is showing results.

Zhitong Finance ·  Oct 22 19:31

Ronald, Chief Executive Officer of ZhongAn Bank, stated that both individuals and small and medium-sized enterprise respondents have shown an increased acceptance of digital banks, confirming the effectiveness of ZhongAn Bank's dual-track "Retail + Commercial" business development strategy, successfully promoting financial inclusion through financial technology.

According to the Economic Digest App, on October 22nd, the latest survey by the Hong Kong Banking Association's Public Education Subcommittee on Digital Banks shows a significant increase in the trust of individuals and small and medium-sized enterprises in digital banks. Over 97% and 99% of individuals and small and medium-sized enterprise respondents, respectively, are satisfied with the security measures. Users' understanding of digital banks has significantly strengthened, with over 80% of individuals and 92% of small and medium-sized enterprise respondents believing that they have a certain level of knowledge about digital banks, no longer limited to using basic services such as deposits. In response to this, Ronald, Chief Executive Officer of ZhongAn Bank, stated that both individuals and small and medium-sized enterprise respondents have shown an increased acceptance of digital banks, confirming the effectiveness of ZhongAn Bank's dual-track "Retail + Commercial" business development strategy, successfully promoting financial inclusion through financial technology.

The survey shows that the scope of Hong Kong people using digital banking services is more extensive than last year. Thirteen services have been adopted by at least 20% of individual respondents, a significant increase from the five services in the same period last year. In addition to using basic services such as deposits, credit cards, and fixed deposits, individual users have significantly increased their usage of digital banking to purchase insurance products and invest in funds; the number of users using digital banking as a disbursement account has increased by approximately 20% compared to last year. Among them, ZhongAn Bank has always been committed to creating an all-in-one digital wealth management platform, taking care of users' financial needs comprehensively. Especially in wealth management services, the ZA Bank App currently offers more than 150 investment funds, and the total value of assets invested in funds has doubled in the first half of the year.

In driving the development of Web3.0, many respondents believe that digital banks can provide more diversified banking services to Web3.0 enterprises and launch Web3.0-related products to promote the development of Web3.0 in Hong Kong. Most of the interviewed Web3.0 related enterprises also believe that digital banking services can help improve efficiency, reduce costs, and provide convenience for account opening. Ronald stated that as a local financial technology pioneer, ZhongAn Bank announced the Banking for Web3 vision ahead of last year, and has since become a bank partner trusted by more than 100 Web3 enterprises.

Regarding security measures, the survey results also show that both individual and small and medium-sized enterprise respondents are highly satisfied with the security and anti-fraud measures of digital banks. About 97% of individual respondents believe that the security measures adopted by digital banks provide sufficiently effective protection, with the ratio for small and medium-sized enterprises exceeding 99%. As a licensed bank in Hong Kong, ZhongAn Bank has implemented nearly 20 compliance technology and security systems, approximately half of which are self-developed, leading to a 400% increase in risk control efficiency since its opening. In addition, all systems operate 24 hours a day to ensure the security and peace of mind of user funds.

In addition, the recent renaming of virtual banks to digital banks, and the increase in the bank deposit protection limit, including raising it to HKD 0.8 million, will further accelerate the popularization of digital banks. Ronald commented that coinciding with the industry's name change, ZhongAn Bank also achieved a milestone of monthly profitability, echoing the recent strong performance in the industry's past six months, injecting confidence into the entire digital banking industry. As a leading local digital bank, ZhongAn Bank will continue to lead the industry's development with technology and innovation, striving to provide a secure and convenient financial experience, setting new standards for the future of the banking industry.

The translation is provided by third-party software.


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