On October 11th, Beijing time, $Tesla (TSLA.US)$ The highly anticipated major event 'Robotaxi Day', dubbed as 'historically significant', was officially held, attracting the attention of the global technology industry. During this event, Musk showcased the new Cybercab, hinting without reservation that its inspiration came from the well-known science fiction movie 'Blade Runner 2049'.

However, Musk's action has brought him trouble. Alcon Entertainment, the production company of 'Blade Runner 2049', officially sued Elon Musk, Tesla, and Warner Bros. for alleged infringement of the image copyright in the movie and 'false endorsement', causing 'significant' financial losses to Alcon Entertainment.

Is Musk involved in infringement?

'Blade Runner 2049' is a well-known sci-fi film produced jointly by Alcon Entertainment, Columbia Pictures, and others. The film premiered in the USA on October 6, 2017, and in China on October 27 of the same year, winning two Academy Awards.

Alcon Entertainment filed a lawsuit alleging that Musk and other defendants had requested permission to use the 'iconic still image' from 'Blade Runner 2049' during the 'Robotaxi Day' event, a request that was initially denied.

However, Musk and the other defendants proceeded to create and display an image highly similar to it using artificial intelligence technology at the event, leading Alcon Entertainment to sue them for alleged infringement.

The civil lawsuit in the Los Angeles Federal Court states that 'Alcon denied all licensing' and strongly opposes the defendants implying any connection between 'Blade Runner 2049' and Tesla, Musk, or any company owned by Musk.

The lawsuit alleges, "The defendant subsequently used an obviously AI-generated fake image to carry out all this." The lawsuit claims that the defendant's actions constitute "large-scale economic theft."

Alcon Entertainment wrote in the complaint that during the Robotaxi Day event, Musk's speech, "this forged image" was displayed for 11 seconds on the second slide of the live stream.

According to the event video, Musk, while showing this image, said, "I like "Blade Runner," but I don't know if we want this kind of future."

The complaint states: "During those 11 seconds, Musk awkwardly tried to explain why he showed a photo of "Blade Runner 2049" to the audience instead of introducing his new product... He really doesn't have a credible reason."

Caused quite a significant financial loss.

Alcon Entertainment has raised allegations in the lawsuit, including copyright infringement and false endorsements. The lawsuit claims that the financial impact of Tesla's copyright infringement and false endorsement behavior is "quite significant."

They pointed out that Alcon Entertainment is currently in negotiations with other automotive brands regarding the potential cooperation for the upcoming television series "Blade Runner 2099."

The complaint also states that the issue of "problematic Musk" is a concern in this case, and Alcon Entertainment does not want its sequel to the movie "Blade Runner" to be associated with Musk, Tesla, or any of Musk's companies.

In the lawsuit, Alcon expressed: "Any prudent brand considering collaboration with Tesla must take into account Musk's highly exaggerated, highly politicized, capricious, and arbitrary behavior, which sometimes even turns into hate speech."

In this year's US presidential election, Musk was a major supporter of Republican presidential candidate Trump, often making provocative statements on his social media site X, which led to considerable controversy.

Alcon Entertainment also stated in the lawsuit: "If a company or its leaders do not actually agree with Musk's extreme political and social views, then potential brand collaborations with Tesla become even more problematic."

Editor/Rocky