此外，Meta还计划通过面部识别技术帮助那些账户被锁定的用户。在一项新测试中，用户可以提交一段自拍视频，Meta将视频与账户上的照片进行比对，以确认身份。这一过程仅需一分钟，而传统的身份证或官方证书验证方式则更为繁琐。Meta承诺会在比对后立即删除所有生成的面部数据，无论是否匹配。Meta is using facial recognition technology to combat advertisements that use celebrity images for scams, commonly known as "celebrity bait ads".
Zhongtong Finance and Economics APP learned that Meta Platforms Inc. (META.US) is using facial recognition technology to combat advertisements that use celebrity images for scams, commonly known as "celebrity bait ads". By comparing the images in the posts with those on the celebrities' Facebook or Instagram accounts, Meta can identify and block those attempting to increase the credibility of scam ads using celebrity photos. The company stated in a blog post that if a match is confirmed and the ad is determined to be a scam, the ad will be blocked. Meta did not disclose the extent of such scams on its platform.
This move by Meta is part of its efforts to combat spam and violations. The company, with nearly 3.3 billion daily active users, relies on artificial intelligence to enforce content rules and guidelines to handle a large number of daily violation reports. However, errors in automated systems have also led to some legitimate accounts being inadvertently suspended or blocked.
In addition, Meta also plans to help users whose accounts have been locked out through facial recognition technology. In a new test, users can submit a selfie video, which Meta will compare with photos on the account to confirm identity. This process only takes a minute, while traditional ID or official certificate verification methods are more cumbersome. Meta promises to immediately delete all generated facial data after comparison, regardless of whether there is a match.
It is worth noting that Meta has a complex history in the use of facial recognition technology. The company has faced lawsuits in multiple states in the usa for using this technology without users' consent, and was required to pay a $1.4 billion settlement to Texas in 2024. Additionally, it paid $0.65 billion in another lawsuit in Illinois. Monica Bickert, Meta's Vice President of Content Policy, stated that the company will not conduct video selfie verification tests in Illinois or Texas.
In addition, it also paid $0.65 billion in another lawsuit in Illinois. Monica Bickert, Meta's Vice President of Content Policy, stated that the company will not conduct video selfie verification tests in Illinois or Texas.
