海口市市场监管局龙华分局指出，大咖科技违反了《广告法》第十六条第一款第一项和第四十六条的规定，被处以没收广告费用人民币3000元、罚款人民币9000元的行政处罚。The data shows that So-Young International's revenue in Q2 of 2024 decreased by 1.1% year-on-year, reaching 0.4074 billion yuan, mainly due to a decrease in the number of medical service providers subscribing to So-Young.
According to Zhitong Finance APP, the Market Supervision Bureau of Haikou City, Hainan Province revealed on September 10th that Hainan's top-notch technology company was fined by the Longhua Branch of the Haikou Market Supervision Bureau for suspected illegal release of medical beauty advertisements. After investigation, the party promoted through the 'So-Young' WeChat public account the advertisement content stating the efficacy and safety of facial soft tissue effective improvement and reduction of nasolabial wrinkles caused by the sagging of the apple muscle after using the ultrasound cannon for 8 months, with comparative images. The party failed to provide the 'Medical Advertisement Examination' certification materials, which constitutes an illegal act of knowingly or reasonably should know, still releasing assertions of efficacy and safety without examination, or guaranteeing the legality of medical beauty advertisements.
It was disclosed that in order to expand the popularity and influence of the 'So-Young' online medical beauty trading platform, Top-notch Technology Co., Ltd. accepted the commission of Beijing Pushen Yunze Technology Co., Ltd. to publish multiple vivid promotional articles on the 'So-Young' public account at a cost of 1500 yuan per article.
The Longhua Branch of the Haikou Market Supervision Bureau pointed out that Top-notch Technology Co., Ltd. violated the provisions of Article 16(1)(1) and Article 46 of the Advertising Law and was fined administratively with the confiscation of advertising fees of 3000 yuan and a fine of 9000 yuan.
It is worth noting that this is not the first time that Top-notch Technology Co., Ltd. has been punished. In June and October of last year, Top-notch Technology Co., Ltd. was fined multiple times for illegal medical beauty advertisements, by the local market supervision departments in Hainan.
Public information shows that 'So-Young' is a medical beauty service platform, with its parent company being Beijing So-Young Technology Co., Ltd. (SY.US). The data shows that So-Young International's revenue in Q2 of 2024 dropped by 1.1% year-on-year, reaching 0.4074 billion yuan, compared to 0.4121 billion yuan in the same period last year, mainly due to the decrease in the number of medical service providers subscribing to So-Young; diluted earnings per share in Q2 were $0.02, below market expectations. As of the close on October 18th, So-Young (SY.US) stock was at $1.015, down 16.95% year-to-date.
