Netjoy (02131.HK) announced that Shaanxi Cultural Industry Investment Holdings Group has strategically invested in Netjoy to achieve strategic cooperation, leveraging the financial and resource support from the Shaanxi Provincial Government to promote the development of Netjoy's micro-drama business and jointly create commercial benefits.

Through this strategic cooperation, with the assistance of government funding and abundant resources, both parties will enhance Netjoy's influence in the micro-drama industry, leveraging the advantages of various business aspects such as micro-drama content and production. By partnering with Shaanxi Culture Investment Group, they will jointly promote the substantial development of the micro-drama sector.

By the end of June this year, Netjoy's domestically operated short-form drama mini-program platform has reached a user base of 35.8 million, and recently launched the first micro-drama app, GoodDrama, targeted at overseas markets.